Senior Digital Marketing Executive

1. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills skills

2. Demonstrable social networking experience and social analytics tools knowledge

3. Knowledge of online marketing and good understanding of major marketing channels

4. Positive attitude, detail and customer oriented with good multitasking and organisational ability.

1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

2. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

3. Set up and optimize company pages within each platform to increase the visibility of companys social content

4. Create Campaigns on social media to generate leads/acquire users.

5. Ensuring that the leads generated are uploaded in the LMS and shared with the branches.

6. Coordinate with branches for sales and CPS recovery

7. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

8. Share reports/visibility with the senior management weekly, monthly, quarterly

9. Performance Marketing.