Social Media Executive

Responsibilities:

1. Social Media Strategy:
   
• Develop, implement, and manage comprehensive social media strategies aligned with the company's goals and target audience.
• Stay informed about industry trends and emerging social media platforms to recommend new approaches for effective online presence.
2. Content Creation:
   
• Create compelling and shareable content for various social media platforms, including text, image, and video content.
• Collaborate with the marketing and design teams to ensure consistency in brand messaging and visuals.
3. Community Management:
   
• Monitor social media channels for brand mentions and engage with the online community in a timely and professional manner.
• Foster positive relationships with followers and respond to comments, messages, and inquiries.
4. Campaign Management:
   
• Plan and execute social media campaigns to promote products, services, or events.
• Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives.
5. Analytics and Reporting:
   
• Track and analyze key performance indicators (KPIs) to assess the success of social media strategies.
• Prepare regular reports on social media performance and provide insights and recommendations for improvement.
6. Stay Updated on Trends:
   
• Stay abreast of industry trends, algorithm changes, and new social media features to adapt strategies accordingly.
• Test and implement innovative ideas to improve social media presence and engagement.
7. Social Advertising:
   
• Coordinate and execute paid social media advertising campaigns, working closely with the digital marketing team to optimize ad performance.
8. Cross-Functional Collaboration:
   
• Collaborate with the marketing, public relations, and customer service teams to ensure a cohesive and integrated approach across all communication channels.

Requirements:

• Bachelors degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role.
• In-depth knowledge of popular social media platforms, trends, and best practices.
• Strong writing, editing, and communication skills.
• Proficiency in social media management tools and analytics platforms.
• Creative mindset with the ability to develop engaging content.
• Excellent time management and organizational skills.
• Familiarity with social media advertising and paid campaigns.
• Ability to work independently and as part of a team.
• Stay current with industry developments and trends.

This job description serves as a general guideline and may be subject to change based on the evolving needs of the organization.