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1 Vedantu Category Manager Job
Category Manager
Vedantu
·
1-7 years
₹ 15 - 23L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Category Manager
Vedantu
posted 1mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Job_Description":"
As the Category Manager, your primary responsibility will be to lead the strategic scaling of a business vertical, positioning it as the undisputed leader in its category while ensuring profitable growth and delivery of VOW (Vedantu Out of the World) Experience which translates into a NPS of atleast 50+. Heres an expanded breakdown of your key responsibilities:
- P&L and Financial Prudence:
- Take ownership of the business units P&L, monitoring financial performance and identifying opportunities for improvement
- Implement strategies to optimize topline, manage costs, and ensure financial sustainability and prudence.
- Distribution and GTM - Student acquisition:
- Develop and implement strategies to expand distribution channels, including identifying new channels and optimizing existing ones.
- Extracting more leads from Organic Channels such as YT, SEO, Direct and other channels and building Paid Channels
- Collaborate with cross-functional teams to ensure seamless integration and scalability of distribution efforts
- Sales Experience - Student Acquisition:
- Drive overall inside sales to drive customer acquisition and revenue growth
- Lead Sales ROI Metrics such as Collections / CAC and ensure we get profitable revenue
- Implement data-driven strategies to optimize sales performance and maximize ROI on marketing efforts
- Growth Initiatives and Operations Excellence:
- Drive growth projects and operational efficiency and excellence across all business functions to streamline processes, improve efficiency metrics
- Implement best practices and leverage technology to enhance productivity, efficiency and effectiveness
- Pricing of Products
- Maintain average selling price for products and ensure Contribution / Margin guardrails are in line with Plan
- Product-Market Fit (PMF):
- Innovate and iterate on the existing business model or develop new ones to achieve product-market fit.
- Conduct market research and gather customer feedback through listening tools to refine product offerings, pricing and ensure alignment with market needs
- Strategy and Consumer Insights:
- Conduct comprehensive market analysis, both outside-in and inside-out, to identify opportunities and competitive advantages.
- Utilize insights to develop strategies that capitalize on market trends and position the business for success.
- Service Delivery Experience :
- Focus on enhancing the overall delivery experience, measured through Net Promoter Score (NPS) and outcomes achieved.
- Collaborate with internal teams to continuously improve service quality and customer satisfaction.
- Stakeholder Management :
- Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
Requirements IDEAL EXPERIENCE
Must Haves:
- Demonstrated success in sales or revenue roles, with a proven track record of achieving targets and managing P&L at a minimum scale of 50Cr.
- Comprehensive understanding of financial metrics including P&L, EBITDA, and cash flow.
- Strong operational background, including managing distribution channels and overseeing digital marketing and sales efforts. Experience in managing the P&L of online categories or channels is mandatory with a strong background in sales, in either online or offline channels.
- Proven ability to conceptualize new products based on product-market fit and consumer insights
- Exposure to digital, performance, and have demonstrated acquisition channels mastery, with a solid understanding of go-to-market strategies.
- Experience in online distribution channels is preferred.
- Growth mindset, with a focus on continuous improvement and learning.
- Ability to conduct consumer insights and translate findings into actionable strategies.
- Strong aptitude and analytical skills, with the ability to interpret data effectively.
- Hold a B.Tech/MBA from top-tier colleges, and a seasoned Business leader with 8 plus years of post-qualification experience in the EdTech Sector.
Good to Haves:
- While startup experience could be a plus, the candidate should have the experience of working in a dynamic, fast-paced environment.
- Familiarity with top-of-the-funnel go-to-market strategies, including YouTube, SEO, social media, B2B partnerships, and event-led initiatives.
- While not mandatory, experience in service delivery companies would be advantageous. Exposure to projects or companies focused on achieving high Net Promoter Scores (NPS) would be highly beneficial.
- While not mandatory, experience in service delivery companies would be advantageous.
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Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Category Manager roles with real interview advice
What Category Manager at Vedantu are saying
Category Manager salary at Vedantu
reported by
12
employees
with 1-8
years exp.
Unlock
₹9
L/yr - ₹26
L/yr
At
par with the average Category Manager Salary in India
View more details
What Vedantu employees are saying about work life
based on 1.5k employees
Strict timing
Monday to Saturday
No travel
Day Shift
Vedantu Benefits
Work From Home 
Job Training 
Health Insurance 
Soft Skill Training 
Education Assistance 
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Vedantu Bangalore / Bengaluru Office Location
Bengaluru Office
Headquarter
Vedantu Innovations Pvt. Ltd. D. No. 1081, 3rd Floor, Vistar Arcade, 14th Main Rd, Sector 3, HSR Layout
Bengaluru
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