103 CARS24 Jobs

What You Will Drive:

> Paid Media & Digital Marketing Strategy:

• Lead the development and execution of paid media campaigns across platforms like Google Ads, Facebook, Instagram, YouTube, and LinkedIn.
• Drive performance marketing initiatives focused on measurable outcomes like conversions, lead generation, and ROI, continuously optimizing campaigns.
• Manage budget allocation to ensure maximum ROI and regularly track and optimize campaign performance.
• Leverage data-driven insights to create targeted campaigns for key customer segments.
• Develop integrated digital marketing campaigns combining paid media, email marketing, social media, and display advertising.
• Monitor KPIs (CPC, CPA, CPL, ROI) and provide actionable insights to drive performance.

> Content Creation & Strategy:

• Lead content strategy across digital platforms, ensuring alignment with business objectives and the Cars24 brand voice.
• Write engaging content for blogs, social media, email campaigns, and landing pages tailored to various customer personas.
• Optimize content for SEO/SEM to drive organic traffic.
• Collaborate with creative teams (designers, videographers) to ensure visually compelling content aligned with brand strategy.

> Channel Awareness & Customer Education:

• Drive strategies to educate customers about Cars24 services, including buying, selling, and financing used cars.
• Lead campaigns highlighting the value propositions of Cars24, focusing on convenience, transparency, and trust.
• Map customer journeys and provide relevant educational content across digital and offline touchpoints.
• Collaborate with customer service to create FAQs, tutorial videos, blog posts, and social media content that address customer pain points.
• Organize and promote webinars, live Q&A sessions, and workshops to educate customers about Cars24 services.

> Go-To-Market (GTM) Strategy:

• Lead the development and execution of GTM strategies for new products, special offers, and regional campaigns.
• Conduct market research to understand customer behavior, trends, and competitors to inform GTM strategies.
• Collaborate cross-functionally with product, sales, and operations teams for successful GTM execution.
• Optimize customer journeys from acquisition to retention, ensuring seamless user experience.

> Customer Insights & Analytics:

• Drive the use of customer data to optimize marketing strategies, focusing on customer behavior, preferences, and buying patterns.
• Implement A/B testing on ad creatives, landing pages, email campaigns, and more to improve conversion rates.

Who We Are Looking For:

• Experience: 6-8 years in digital marketing, performance marketing, and content creation, ideally in e-commerce, automotive, or tech.
• Skills: Proficient in Google Ads, Facebook/Instagram Ads, SEO/SEM, email platforms (Mailchimp, HubSpot), and CRM tools (Salesforce).
• Analytics: Strong knowledge of web analytics (Google Analytics, SEMrush, Hotjar).
• Communication: Excellent written and verbal skills with a creative approach to content.
• Budget & Performance: Experience managing budgets and analyzing campaign performance.
• Industry Knowledge: Automotive industry familiarity is a plus.
• Customer Education: Understanding of content marketing and customer education strategies.
• Marketing Tools: Knowledge of A/B testing, conversion optimization, and automation.