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103 CARS24 Jobs

Urgent Hiring // Marketing Head // Gurgaon // CARS24

8-11 years

₹ 30 - 40L/yr

Gurgaon / Gurugram

5 vacancies

Urgent Hiring // Marketing Head // Gurgaon // CARS24

CARS24

posted 20hr ago

Job Description

What You Will Drive:


> Paid Media & Digital Marketing Strategy:

  • Lead the development and execution of paid media campaigns across platforms like Google Ads, Facebook, Instagram, YouTube, and LinkedIn.
  • Drive performance marketing initiatives focused on measurable outcomes like conversions, lead generation, and ROI, continuously optimizing campaigns.
  • Manage budget allocation to ensure maximum ROI and regularly track and optimize campaign performance.
  • Leverage data-driven insights to create targeted campaigns for key customer segments.
  • Develop integrated digital marketing campaigns combining paid media, email marketing, social media, and display advertising.
  • Monitor KPIs (CPC, CPA, CPL, ROI) and provide actionable insights to drive performance.

> Content Creation & Strategy:

  • Lead content strategy across digital platforms, ensuring alignment with business objectives and the Cars24 brand voice.
  • Write engaging content for blogs, social media, email campaigns, and landing pages tailored to various customer personas.
  • Optimize content for SEO/SEM to drive organic traffic.
  • Collaborate with creative teams (designers, videographers) to ensure visually compelling content aligned with brand strategy.

> Channel Awareness & Customer Education:

  • Drive strategies to educate customers about Cars24 services, including buying, selling, and financing used cars.
  • Lead campaigns highlighting the value propositions of Cars24, focusing on convenience, transparency, and trust.
  • Map customer journeys and provide relevant educational content across digital and offline touchpoints.
  • Collaborate with customer service to create FAQs, tutorial videos, blog posts, and social media content that address customer pain points.
  • Organize and promote webinars, live Q&A sessions, and workshops to educate customers about Cars24 services.

> Go-To-Market (GTM) Strategy:

  • Lead the development and execution of GTM strategies for new products, special offers, and regional campaigns.
  • Conduct market research to understand customer behavior, trends, and competitors to inform GTM strategies.
  • Collaborate cross-functionally with product, sales, and operations teams for successful GTM execution.
  • Optimize customer journeys from acquisition to retention, ensuring seamless user experience.

> Customer Insights & Analytics:

  • Drive the use of customer data to optimize marketing strategies, focusing on customer behavior, preferences, and buying patterns.
  • Implement A/B testing on ad creatives, landing pages, email campaigns, and more to improve conversion rates.

Who We Are Looking For:


  • Experience: 6-8 years in digital marketing, performance marketing, and content creation, ideally in e-commerce, automotive, or tech.
  • Skills: Proficient in Google Ads, Facebook/Instagram Ads, SEO/SEM, email platforms (Mailchimp, HubSpot), and CRM tools (Salesforce).
  • Analytics: Strong knowledge of web analytics (Google Analytics, SEMrush, Hotjar).
  • Communication: Excellent written and verbal skills with a creative approach to content.
  • Budget & Performance: Experience managing budgets and analyzing campaign performance.
  • Industry Knowledge: Automotive industry familiarity is a plus.
  • Customer Education: Understanding of content marketing and customer education strategies.
  • Marketing Tools: Knowledge of A/B testing, conversion optimization, and automation.



Employment Type: Full Time, Permanent

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What people at CARS24 are saying

Marketing Head salary at CARS24

reported by 4 employees with 11-13 years exp.
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₹47.5 L/yr - ₹52.5 L/yr
46% more than the average Marketing Head Salary in India
View more details

What CARS24 employees are saying about work life

based on 3.6k employees
52%
41%
48%
98%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

CARS24 Benefits

Job Training
Health Insurance
Work From Home
Soft Skill Training
Team Outings
Free Transport +6 more
View more benefits

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CARS24 Gurgaon / Gurugram Office Location

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Gurgaon Office
Headquarter
CARS24 Services Private Limited 10th Floor, Tower B, Unitech Cyber Park, Sector 39 Gurgaon
122003

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