Campaign Manager - Search and Social

We are looking for a Search/Social Campaign Manager who is responsible for implementing Paid Search (SEM), social media strategies for clients. The Search/Social Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Job responsibilities include:

• Define and execute online marketing campaigns across multiple channels such as Search, Shopping, Video, Remarketing & Social platforms.
• Handle end to end campaign management and also be able to provide optimization suggestions.
• Build out, analyse and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization and constant ad & landing page testing.
• Understand & master tools such as Google AdWords, SA 360 & Bing interface, Adwords Editor, Bing Editor, Facebook, Instagram, Twitter, Pinterest, Reddit, TikTok, Snap, LinkedIn Ads, Google Analytics, Marin Software, Semrush etc.
• Build expertise in organizing data for analysis using Excel, Google data studio & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.).
• Define and implement routine reports (weekly/monthly).
• Provide detailed weekly, monthly and quarterly results overviews to clients.
• Participate and support in delivering results and presentations to clients.
• Learn and adopt PPC frameworks for performance optimization.
• Stay abreast of current trends and best practices in PPC marketing new channels, features, methods of analysis.
• Good to have-Provide SEO (on page and off page) analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Skills/Qualifications:

• Experience:
• 4 years of experience with at least 2 years of relevant experience in end-to-end campaign management
• Working experience in Paid Search/Search Engine Marketing (SEM) and Social Media Marketing (SMM) is mandatory.
• Expertise in Google Adwords, SA360, Bing, Meta, LinkedIn, & TikTok.
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in CMS environments
• Good to have knowledge of HTML/CSS and website administrations
• Strong attention to detail with excellent problem-solving abilities.
• Ability to analyze and interpret campaign performance data to identify discrepancies.
• Strong verbal and written communication skills to collaborate across teams and document findings.
• Must be ready to work in Night shifts (6:00 PM to 3:00 AM).
• Must relocate to Mysore office.