5 BYD India Jobs

Job description

Overview:

We are looking for a motivated and experienced Sales Field Marketing Manager / Assistant Manager to join our EPV Business Sales team. This role is crucial for planning and managing Below-the-Line (BTL) campaigns, generating leads and inquiries through various channels, and executing local ground activation campaigns. The ideal candidate will have a strong background in consumer-facing businesses and be adept at analyzing and improving lead generation mechanisms.

Job Description:

• Local Ground Activation Campaigns:
• Plan, execute, and manage local ground activation campaigns and promotions to enhance brand visibility and engagement.
• Coordinate with local teams and stakeholders to ensure successful campaign execution.
  
• Lead Generation and Management:
• Analyze lead sources and generation mechanisms at the local level to manage and optimize the sales pipeline.
• Develop and implement localized marketing plans and campaigns based on lead generation data.

• Performance Analysis:
• Conduct detailed analysis of campaign effectiveness and lead generation systems.
• Generate periodic reports and summaries on campaign performance and lead metrics for the sales and business teams.
  
• Local Market Strategy:
• Create and execute marketing strategies and promotions tailored to the specific region.
• Monitor local market trends and adjust strategies to improve business performance.

• Reporting and Insights:
• Periodically present findings and actionable insights to the Sales Head.
• Ensure accurate and timely reporting of campaign results and lead generation activities.
  

Job Requirements:

• Education: Post Graduate Degree in Marketing, Business Administration, or a related field.
• Experience: 5-10 years of experience in field marketing, lead generation, or a similar role with a focus on BTL campaigns and consumer-facing businesses.

Skills:

• Strong professional knowledge of marketing strategies and lead generation techniques.
• Proficient in computer applications, including Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent analytical skills and experience in interpreting data to drive business decisions.
• Strong organizational and project management skills with attention to detail.
• Effective communication and interpersonal skills, capable of working with diverse teams and stakeholders.