Paid Ads Executive / PPC

Candidate Profile:

• Plan and run Meta and Google Ads campaigns.
• Improve campaigns to boost sales, leads, and engagement.
• Conduct A/B tests to find the best strategies.
• Run remarketing ads for specific audience groups.
• Use analytics tools like Facebook, Meta, and Google Ads for campaign refinement.
• Work with the digital team to create ads and content.
• Generate consistent reports on campaign performance.
• Find new ways to expand and improve marketing campaigns.

Job Description:

Responsibilities will include but are not limited to:

• Establish and manage paid advertising campaigns.
• Utilize Ad Platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Analyse the specific audience to target on social media.
• Perform in-depth Keyword Research to enhance ROI.
• Regularly seek opportunities for new and negative keywords.
• Adapt existing PPC campaigns, offering strategic advice for bidding strategy, budget allocation, and performance metrics improvement.
• Conduct A/B tests with various ad creatives and landing pages to enhance CTR.
• Regularly offer suggestions to boost account performance, website effectiveness, and ROI.
• Stay current with emerging technologies, trends, and opportunities for client market share growth in their industries.
• Understand Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, and Landing Page Designs.
• Should be knowledgeable about Google Analytics and Goal conversion setup for clients

DESIRED SKILLS AND EXPERIENCE

The candidate should possess:

• Strong self-belief, experience in digital space with fresh ideas
• 1-2 years experience in paid ads management field/ SEO
• Sound knowledge of the digital marketing industry
• Excellent communication and interpersonal skills
• Team player
• Creative
• Keen eye for detail