1 Bruce Clay Job

The SEM Analyst will create, implement, optimize, analyze and report on PPC campaigns. This position requires a strong foundation in SEM knowledge and tactics, as well as a solid understanding of internet marketing in general. The SEM Analyst position requires strong verbal and advanced written communication skills as well as strong problem solving and innovation skills. This candidate must complete and maintain certifications for search engine PPC programs and partner products such as Acquisio (PPCToolSet) and Google Analytics, Google AdWords, and others as added over time.

ESSENTIAL FUNCTIONS

• The essential functions of the SEM Analyst at Bruce Clay, Inc. are as follows:

• Formulate and build a diverse range of PPC campaigns

• Participate in strategic development for client projects

• Participate in project calls

• Complete keyword research and optimization

• Develop effective ad copy development

• Test of ad copy, landing pages and other campaign elements

• Manage bids on a day to day basis

• Create weekly, monthly and ad hoc performance reports for clients

• Maintain detailed logs of client tasks and status.

• Properly understand and navigate through pay-per-click engines

• Communicate effectively, both orally and in written form, technical information with a wide variety of individuals and groups , including clients

EDUCATION AND EXPERIENCE

• Basic HTML knowledge required

• Knowledge of search engines such as Google, Yahoo, Bing, etc.

• Intermediate knowledge of PPC advertising platforms (AdWords, Bing Ads)

• Knowledge and Certification in PPC technologies

• Knowledge of Google Analytics and Omniture Analytics products (user level)

• Internet research capabilities required

• Intermediate Microsoft Office experience, particularly Word, Excel and PowerPoint

• Bachelor s degree in marketing, business or computer science preferred

• 1 to 2 years of relevant experience, preferably in an agency setting