Consultant - Digital Fundraising

Key Responsibilities:

• Improve efficiency and effectiveness of digital fundraising activity, including messaging, approach, landing pages and user experience;

• Deliver and enhance digital fundraising activity including email marketing, digital advertising with the purpose of generating more supporters at an increased value, increasing the number of monthly donors;

• Do assessments and then make recommendations on payment gateway/processor functionality, database, donation platform CMS, email marketing tools;

• Put in place full analytics and tracking of digital fundraising activity so that user journeys are optimized and conversion from prospect to donor is improved. Create a reporting dashboard for use by senior management.

• In coordination with donor communications and fundraising Unit, conduct digital fundraising campaigns targeted to specific markets or audiences using the donations platform to drive revenue. Campaigns should include days like- International Women s Day, 16 Days of Activism, Giving Tuesday, End of the Year.

• Set up paid digital marketing channels including Google Adwords and Facebook/ Instagram advertising in coordination with Communications Section.

• Define strategy detailed strategy, for digital fund raising.

Desired Qualification, Skills and Experience

• 5-6 years of experience is desired.

• Experience with digital commercial marketing/private sector fundraising, especially digital

• Comprehensive understanding of key digital fundraising techniques especially email marketing, Google search advertising, website analytics, social media and display advertising and Search Engine Optimisation.

• Extensive and proven experience of working with suppliers and agencies in the digital sector to deliver results and support income growth.

• Experience of working across large NGOs will be an added advantage.

• Enable donation and lead generation.

• Strong organizational and time management skill.

• Ability to work under pressure, to follow deadlines and handle numerous tasks simultaneously.

• Strong multi-tasking skills and managing shifting priorities.

• Ability to organize and complete multiple tasks by establishing priorities.

• Timely and quality coordination and monitoring of tasks to achieve results.

• Establishes, builds and sustains effective relationships with clients, demonstrating understanding of client s perspective; anticipates client needs and addresses them promptly.

• Ability to make effective timely decisions, sound judgment and decision-making skills.

• Ability to consistently work with energy and a positive, constructive attitude.