Sr. Analyst, Data Science & Analytics

Responsibilities:

• Job Specifics

• Execute analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research

• Develop measurement strategies, recommend learning agendas and roadmaps with input from internal stakeholders

• Package deliverables in an articulate and easy-to-understand fashion with a clear storyline that addresses client business needs

• Understand the clients business, develop innovative approaches to solve their questions and present deliverables in a compelling manner that articulates their business value and impact

• Maintain positive, collaborative partnerships with key internal stakeholders and clients

• Exhibit strong analytical, project management, storytelling, and communication skills

• Delivery Leadership

• D eliver quality and timely deliverables

• Clarify project deliverables, timelines, and dependencies for internal stakeholders, and clients

• Build subject matter expertise in a domain such as web analytics or social, mobile, performance marketing, ecommerce, etc.

Philosophy:

• Strong strategic mindset. Complex and innovative problem solving, analytical, and critical thinking capabilities.

• Customer-centric mindset with a passion for discovering consumer behavior, trends, and opportunities for innovation

• Tendency to act as a self-starter with strong bias for action

• Experience as a thought leader, curious and passionate about data with the ability to extract and tell compelling stories using data insights

Experience Guidelines:

• Bachelor s degree, MBA, or masters degree in quantitative studies. The equivalent combination of education, training and work experience may be suitable

• 5 - 10 years of work experience in a quantitative business environment

• 5 + years in marketing analytics / 5+ years digital analytics

• 5 + years of experience with SQL is a preferred

• Experience with GA4 a plus

• Experience with Adobe product suite and Adobe Certification preferred

• Experience with tools such as PowerBI , Looker, Tableau, Alteryx

• Experience creating and working with data pipelines is a plus

• Experience with Snowflake and Salesforce reporting a plus

• Passion for digital analytics, working with da ta and deriving insights to answer client business questions

• Strong knowledge of the digital space and digital analytics including the vendors and testing methodologies and approaches

• Strong organizational skills and attention to detail

• Comfort with working in and contributing to a team-based environment

• Understanding of clients business models and how Ansira can create custom solutions to support them

Extra Credit

• Experience working on big data projects on GCP and/or AWS.

• Familiarity with data science and key machine learning techniques.

• Find and extract data necessary for analysis using SQL, R, Python, and/or other programming/scripting languages

• Experience or Expertise in applied Data Science methods

• In-depth knowledge of behavioral sciences with CRM applications ( e.g. habit forming, hook model, etc.)

• Base understanding of psychology, social psychology, evolutionary psychology, and/or consumer neuroscience ( i.e. consumer decision making)

• Understanding of cognitive motivations including explicit and implicit motivational territories ( e.g. emotional priming)