Brand Manager

Job Description Summary

Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Job Description

Major accountabilities:

Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function, define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.

Develops brand strategy, promotional campaigns & tactical plans within marketing budgets. prepares content of Integrated Brand Teams and Launch Teams. Runs market research programs & market insights for responsible brand and monitors /anticipates market development.

Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives

Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. -Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Compliance with applicable policies, procedures and other regulations.

Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...)

Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs, collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory. Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory -Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt

Distribution of marketing samples, where applicable, market share & market share growth -Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department), ensure full compliance to all regulatory requirements

Minimum requirements:

Brand Positioning Go-To-Market Models Customer intelligence, brand intelligence Identify opportunities to win (HCP segments and patient types)

Brand Management Ability to work and lead (a cross-functional team) in a matrix environment Business case management MBA preferred

MBA

Desirable Requirements: Cardiovascular experience