IN_RBIN_User Online Manager_Webshop Marketing Manager

Responsible for the development and implementation of the D2C marketing strategy for Asia Pacific and Africa incl. guardrails and in line with PTs marketing guidelines for PRO & DIY

Lead, develop, and evolve the D2C marketing strategy and supporting material (e. g. , toolkits, briefs, and messaging frameworks)

Responsible for all Launch and Product related activities and creates specific promotions, SKUs and offerings for Users

Ownership of Value Propositions of the D2C Channels, including continuous research of User Needs and Competitor VPs

Develop, monitor and act upon KPIs for the regional D2C marketing teams to support effective execution of marketing strategies

Create Paid Media and Advertising Strategy to continuously improve customer engagement, and to drive traffic and conversion to the D2C stores

Act as a business partner for the D2C analytics team by supporting and initiating marketing analyses

Ensure that all regional D2C marketing communications are in line with BU-owned brand guidelines and global D2C marketing guidelines

Track and analyze user behavior over the customer life cycle

Manages post-purchase-experience improvements and is responsible for 1to1/ CRM communication via all common communication channels in line with defined BU responsibility split and user data ownership