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4 Boiban Business Jobs
Senior SEM Executive
Boiban Business
posted 5mon ago
Job Role Insights
Key skills for the job
Job Description
- Converting client ad spending into direct revenue by managing and optimizing ad campaigns across platforms such as Google AdWords, Facebook Ads Manager, Google Shopping, and E-Commerce marketplaces.
- Strategizing and overseeing performance growth, ensuring alignment with clients business goals.
- Managing daily budgets, billing reconciliation, and spend-pacing to meet return targets.
- Mapping ad formats to advertising objectives for optimal performance.
- Planning and optimizing landing page tests and continuously implementing A/B testing for PPC ads.
- Collaborating with marketing teams to discover data-driven ways to optimize campaign performance.
- Building budget recommendations and media plans to drive client success.
- Documenting campaign evolution, monitoring performance, and identifying best practices.
- Reporting key performance indicators and lead generation insights during client reporting calls.
- Leading the service front by handling pre-sales technical queries and providing training across the department.
- Ensuring a test-and-learn approach in all campaign activities.
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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