Social Media Manager

Job Overview:

The Social Media & Reputation Manager will be responsible for creating and maintaining a positive online presence for Ashford Communities. This individual will manage all social media accounts, engage with residents, prospects, and the general public through social media platforms, and ensure that the companys reputation is positive across digital channels. They will handle customer inquiries and feedback, specifically negative reviews, and provide solutions that uphold the company’s standards. Additionally, they will design engaging content for social media platforms using tools like Canva, Adobe and Mailjet.

Qualifications:

• Strong design skills with proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) and social media tools (Canva, Hootsuite, Mailjet, etc.)
  
• A portfolio showcasing design work (social media graphics, branding, photography, etc.)
  
• Solid understanding of social media platforms, trends, and audience engagement strategies
  
• Ability to work independently while collaborating with a creative team
  
• Strong communication skills and attention to detail
  
• Be sure to highlight any relevant coursework, personal projects, or previous work that demonstrate your design and social media skills
  

Key Responsibilities:

1. Social Media Management:
   
• Develop and execute a social media strategy that aligns with Ashford Communities' brand and marketing goals.
  
• Create and curate content for platforms such as Facebook, Instagram, LinkedIn, and Twitter.
  
• Use Canva to design visually appealing posts, including graphics, banners, and ads.
  
• Schedule and post content on a regular basis, ensuring consistency and relevance.
  
• Monitor social media platforms for engagement, responding to comments and direct messages in a timely and professional manner.
  
2. Reputation Management:
   
• Respond to negative reviews on platforms like Google, Yelp, and other review sites, aiming to resolve issues and maintain a positive public image.
  
• Monitor online mentions of Ashford Communities and escalate any potential reputation issues to management.
  
• Work with the customer service team and property management teams to gather information and ensure that residents’ concerns are addressed and resolved.
  
3. Customer Engagement and Communication:
   
• Engage with followers, residents, and potential residents through social media comments and private messages (DMs), offering timely and empathetic solutions.
  
• Provide support and information to customers, such as answering questions about property features, amenities, and leasing processes.
  
• Create and maintain positive relationships with followers, fostering a sense of community and belonging.
  
4. Analytics and Reporting:
   
• Track and analyze social media engagement metrics (likes, shares, comments, website traffic) to gauge the success of campaigns and posts.
  
• Provide monthly reports on social media performance and online reputation, highlighting key trends, areas for improvement, and opportunities for growth.
  
• Adjust strategies based on data insights to maximize engagement and improve reputation.
  
5. Design and Content Creation:
   
• Use Canva or similar design tools to create original graphics, promotional material, and branded content.
  
• Collaborate with the marketing team to ensure all content aligns with the overall branding and campaign strategies.
  

Skills and Qualifications:

• Proven experience in social media management and digital marketing.
  
• Proficiency in design tools, particularly Canva (experience with other graphic design software is a plus).
  
• Strong written communication skills with the ability to tailor tone and style based on the platform and audience.
  
• Experience in reputation management, including handling negative reviews and customer feedback.
  
• Ability to remain calm under pressure and handle difficult or negative situations professionally.
  
• Strong attention to detail and organizational skills.
  
• Knowledge of social media analytics and reporting tools.
  
• Ability to work independently and as part of a team.