Blurbpoint - Search Engine Optimization Role (3-4 yrs)

Roles & Responsibilities (KRA) :

- Plan, develop and implement SEO strategy.

- Communicate to Team leader/Project Manager, clients, team, and management on strategy/project development, timelines, and results.

- Manage a team of SEO Specialist/Executives/Link Builder

- Perform technical SEO Audits, backlink analysis, competitive analysis on a clients website, identify problems, and implement solutions in a timely manner Keywords/Content gap analysis

- Experience with creating SEO friendly URL structures, schema, sitemaps, robots.txt & GSC indexing errors, Internal linking creating events in GTM

- Develop and implement link building campaigns including Competitor Backlink Gap analysis and Backlink audit.

- GMB Optimisation

- Come up with strategies & POAs for the account performance. Proposal, KRA, CRO suggestions

- Experience with local, national & eCommerce websites. Basic development skills, which are required for SEO in Wordpress, Shopify etc.

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Monitor and evaluate web analytical tools, dashboards, and reports in order to develop and

recommend SEO strategies.

- Stay up to date on the latest search engine algorithms update/changes & SEO trends

- Coordinate with other departments as Content, Web development Social Media, etc.

- Monitoring daily reports of SEO Executive in ZOHO projects. Training, coaching