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174 Bharti Airtel Jobs

Lead Marcom (B2C)

5-8 years

₹ 20 - 25L/yr

Indore

1 vacancy

Lead Marcom (B2C)

Bharti Airtel

posted 3d ago

Job Role Insights

Flexible timing

Job Description

Role & responsibilities

1) Create visibility to drive TOMA and preference for the brand

2) Track effectiveness of customer engagement (TOMA, Preference, Youth etc) and retail effectiveness programmes

3) Generate leads from landline and broadband customers through BTL . Minimize acquisition cost per lead through lucid and attractive communication

4) Design and execute innovative communication plans to induce interest in various product categories

5) Create and deploy POS and allied items at most cost effective rates

6) Ensuring high visibility in retail to facilitate walk-ins and prioritising & planning campaigns to manage within budgetary constraints

7) Managing Brand Saliency in all forms of communication and working in tandem with the product and sales team to provide cross-functional support

8) Localizing brand campaigns to establish stronger native brand connect for Airtel as the chosen brand. Tailoring brands message to meet the cultural nuances, expectations & have subtle links identifying itself as a Brand for people

9) The profile requires individual to travel across urban and rural geography of Gujarat ensuring brand saliency and support the on ground GTM activities with Marcom innovations/activities

Major Challenges :

The incumbent needs to appreciate the challenges of reaching out to mass customers through multiple communication platforms. Engaging with third party vendors for speed to market becomes that much more critical in today’s hyper competitive scenario. The key to enhancing brand pull and experience is to develop innovative and newer communication strategies in partnership with key stakeholders.






Employment Type: Full Time, Permanent

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People are getting interviews at Bharti Airtel through

(based on 527 Bharti Airtel interviews)
Job Portal
Referral
Walkin
Company Website
Campus Placement
Recruitment Consultant
33%
19%
12%
9%
7%
3%
17% candidates got the interview through other sources.
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What people at Bharti Airtel are saying

3.3
 Rating based on 3 Lead reviews

Likes

Nothing one of the worst company to work with.

Dislikes

Work culture, people, toxic envoirnment.. everything

Read 3 reviews

Lead salary at Bharti Airtel

reported by 20 employees with 5-11 years exp.
₹18.2 L/yr - ₹35 L/yr
29% more than the average Lead Salary in India
View more details

What Bharti Airtel employees are saying about work life

based on 13.1k employees
55%
60%
53%
97%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Bharti Airtel Benefits

Submitted by Company
Parental Benefits
Health and Wellbeing @ work
Competitive Remuneration
Personal Development
Others
Employee Support +1 more
Submitted by Employees
Job Training
Health Insurance
Soft Skill Training
Cafeteria
Team Outings
Free Transport +6 more
View more benefits

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