Lead Marcom (B2C)

Role & responsibilities

1) Create visibility to drive TOMA and preference for the brand

2) Track effectiveness of customer engagement (TOMA, Preference, Youth etc) and retail effectiveness programmes

3) Generate leads from landline and broadband customers through BTL . Minimize acquisition cost per lead through lucid and attractive communication

4) Design and execute innovative communication plans to induce interest in various product categories

5) Create and deploy POS and allied items at most cost effective rates

6) Ensuring high visibility in retail to facilitate walk-ins and prioritising & planning campaigns to manage within budgetary constraints

7) Managing Brand Saliency in all forms of communication and working in tandem with the product and sales team to provide cross-functional support

8) Localizing brand campaigns to establish stronger native brand connect for Airtel as the chosen brand. Tailoring brands message to meet the cultural nuances, expectations & have subtle links identifying itself as a Brand for people

9) The profile requires individual to travel across urban and rural geography of Gujarat ensuring brand saliency and support the on ground GTM activities with Marcom innovations/activities

Major Challenges :

The incumbent needs to appreciate the challenges of reaching out to mass customers through multiple communication platforms. Engaging with third party vendors for speed to market becomes that much more critical in today’s hyper competitive scenario. The key to enhancing brand pull and experience is to develop innovative and newer communication strategies in partnership with key stakeholders.