SEO Manager

Designation - Manager - SEO

Reporting to - Associate Vice President - Marketing

About Us

Matrimony.com Ltd is Indias largest Wedtech company and the first pure play consumer internet business to get listed. Our flagship brand Bharat Matrimony is the largest and the most trusted matchmaking brand. We provide both matchmaking and wedding planning services through websites, apps, and 130+ company-owned retail outlets

Role Overview

The incumbent will be responsible for Web Portal E-Commerce websites in On-Page Off-Page Optimization, Keyword Analysis, Competitor Analysis Etc while using SEO tools like Google Search Console, Google Analytics, SEMrush, Aherf

Key Responsibilities

• Opportunity Sizing: Perform detailed keyword research on the websites by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the websites.
• Goal Delivery: Monitor daily performance metrics to understand SEO strategy performance. Lead the SEO goal achievement plan as a part of project teams
• Technical Analysis: Lead comprehensive technical site audits on desktop mobile device to identify gaps like page indexing, text to HTML ratio, broken links, etc.
• On Page Optimization: Lead detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, content, schema etc. and provide recommendations based on SEO best practices for optimization.
• Off page: Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.
• SEO analytics: Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights over Weekly, Monthly, Quarterly and Yearly touch points.

Skill and Competencies

• Strong knowledge of SEO Both On-page and Off-page optimization in Portal Website
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Knowledge of ranking factors and search engine algorithms
• Knowledge of SEO tools and vast data analysis skill is MUST.
• Strong skills in Content Strategy are MUST

Education and Experience

• UG : Any Full Time B.Tech/BE/ MBA, MCA Graduate /Post Graduate
• 8+ years of work experience in successfully developing and executing SEO campaigns
• Comfortable analysing high volumes of data on a daily basis
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills

Job Location - Chennai