Content & PR

This role is combination of a creative content writer and PR, brief of the role is as follows:

Profile - Creative Content Writer

1. Catalogue Content Management: Ensuring meticulous proofreading of all product catalogues, Pricelists, both new and existing, to maintain accuracy and consistency.

2. Product Naming and Descriptions: Crafting compelling names, taglines, and detailed descriptions for new and existing products to enhance market appeal.

3. Social Media Creatives: Lead ideation and content creation for all social media creatives, encompassing stills and videos, to engage and captivate the target audience.

4. Social Media Communication Templates: Develop standardized message templates for responding to social media messages & comments and managing official WhatsApp chat interactions.

5. ATL Collaterals Proofreading: Conduct thorough proofreading of all Above-The-Line (ATL) collaterals, including product display panels, standees, Hoardings across India, to ensure error-free materials.

6. Website Content Management: Oversee the creation and refinement of content on the company's website, ensuring it aligns with the brand's messaging and values.

7. Event Content Management: Prepare speeches for management, emcees, and manage the overall event flow during company events.

8. Official Document Drafting: Craft letters of information, scheme curation, and other official documents with precision and adherence to professional standards.

9. SEO-Enriched Blog Creation: Develop and write SEO-enriched blogs for the website to improve search engine visibility and provide valuable content to the audience.

10. Maintaining Brand Consistency: Ensuring that all content aligns with the company's brand guidelines and values. Upholding a consistent brand image across all communication channels.

11. Stakeholder Communication: Effectively communicate with regional teams to maintain a unified approach to content creation, fostering collaboration and cohesion.

12. Implementing innovative approaches to enhance the effectiveness of our content strategies.

Profile - Public Relations

13. Curating and Disseminating Communication Materials: Oversee the creation and distribution of bi-monthly press releases, product notes, and press articles. Ensure the content aligns with the company's messaging and effectively reaches the target audience.

14. Media Relations Strategy- Coordinate with regional press contacts & Stringer (third party) to streamline the dissemination of regional press releases.

15. End-to-End Management of Collaborations and Sponsorship Activities: Take charge of all aspects of collaboration and sponsorship initiatives, ensuring seamless execution from inception to completion.

16. Facilitating Interview Opportunities: Work towards enhancing the company's thought leadership and industry presence through strategic interviews.

17. Crisis communication strategies: Ensure a proactive and well-prepared approach to manage potential crises, maintaining transparency and trust