National Lead - Digital Platforms

    

Job Purpose  
Digital Platforms (App & Web) are the key drivers of companys growth strategy and are expected to generate over 30% of the companys business over the next 3 years. These platforms generate over 2Bn sessions annually generating traffic for over 73 P&Ls of the company. Digital Content Marketing is at the heart of the companies traffic generation strategy feeding SEO & ASO ecosystems, & enhancing the customers experience on our digital platforms.

This is a strategic position and critical to the companys success as an omnipresent financial services company, across payments, shopping, loans and deposits.

We are seeking a talented Content Head with extensive knowledge of financial products, exceptional writing skills, and expertise in leveraging AI tools for content creation. The ideal candidate will have a deep understanding of SEO strategies, traffic generation techniques, and the ability to optimize content for maximum visibility and engagement.    

Duties and Responsibilities  
The specialist role will include but not limited to-

 Develop and implement a comprehensive content strategy that aligns with the company's objectives and targets various customer segments.

 Lead a team of content creators, including writers, editors, and designers, to produce high-quality content across multiple channels, including website, blog, social media, and email newsletters.

 Utilize AI tools, including ChatGPT and other content-related AI tools, to enhance content creation processes and improve efficiency.

 Stay updated on emerging trends and best practices in AI-driven content creation and incorporate innovative approaches into the content strategy.

 Leverage in-depth knowledge of financial products to produce informative and engaging content that educates and empowers our audience.

 Optimize content for search engines (SEO) to improve organic visibility and drive traffic to our digital properties.

 Implement strategies for traffic generation, including content distribution, social media promotion, and collaboration with influencers and partners.

 Monitor and analyze content performance metrics, including website traffic, engagement metrics, and conversion rates, to identify opportunities for optimization and improvement.

 Collaborate with internal stakeholders, including marketing, product, and compliance teams, to ensure content accuracy, consistency, and compliance with regulatory requirements.

 Cultivate a culture of creativity, innovation, and continuous improvement within the content team, fostering professional growth and development opportunities for team members.

PARTNER MANAGEMENT

 Identify agencies, evaluate their capabilities in alignment with requirements and conduct negotiations for partnership

 Develop key partner relations in various domains

 Set up a partner engagement governance process

 Develop key alliances with large companies like Google, Meta, Adobe, Twitter and alike
PEOPLE MANAGEMENT AND COACHING

 Inspire and influence others to think differently, solve problems, and seize opportunities

 Work with cross-functional teams to set and achieve targets

 Determine individual training needs & development plans to build expertise and enhance skills

 Set objectives, conduct reviews, and close appraisal processes for the team as per timelines

 Develop the next line of leadership by driving various training and development initiatives

 Participate in selection process to identify the right talent at senior positions within the function

 Attract, recruit, and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening, constructive dialogue and gains commitment

 Identify organizational gaps within the marketing team to achieve company objectives. Plan, recruit, retain, and build capacity accordingly|

 Ensure continuous training of team on new technology/product/processes being adapted to ensure adequate implementation of change

 Provide guidance to team in identification of training needs like upgradation to latest Trends to enhance capabilities to drive a stable and robust social Commerce Vertical

 Design professional growth plans for managing and retaining top performers and key leaders in the function

 Integrate cross linked KRAs across the team to ensure ownership and smooth functioning    

Major Challenges  

 Co-ordinating with the design/tech teams to get the SEO changes/recommendations implemented with optimal turnaround times.

 To come up with alternate/middle-ground ideas that strike a balance between SEO best practices and work-around/stop-gap solutions in a case where it is not possible to implement SEO best practices due to certain tech/non-tech or resource related/specific limitations raised/set by the brand owners, marketing teams and/or tech teams

 To help the top management appraise/recognize the beneficial outcomes of any/all SEO recommendations/changes proposed by the Tech SEO team.    

Required Qualifications and Experience  
a) Qualifications:

 Bachelor's degree in Communications, Marketing, Finance, or related field; Master's degree preferred.

 Previous experience in Digital new platforms, Digital content, EdTech will be a huge plus.

 Proven experience (9-12 years) in content creation and management, with a focus on financial products and services.

 Excellent analytical skills with the ability to interpret data and draw actionable insights to improve content performance.

 Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

 Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

b) Work Experience:
9-12 years of work experience
c) Skills:

 Strong writing skills with the ability to produce clear, concise, and compelling content.

 Working knowledge of AI tools for content creation, including ChatGPT and other AI-driven platforms.

 Proficiency in SEO techniques and strategies for optimizing content for search engines.

 Experience in traffic generation strategies, including content distribution, social media promotion, and influencer marketing.