Social Media Manager

Job Role

Manage social media marketing campaigns and day-to-day activities including:-

- Administrate the creation and publishing of relevant content topics to reach the company's target customers.

- Create a regular publishing schedule and promote content through social advertising.

- Create, curate, and manage all published content (images, video, written and audio/podcast).

- Monitor, listen and respond to users in a "Social" way while cultivating leads and sales.

- Conduct online advocacy and open a stream for cross-promotions.

- Develop and expand community and/or influencer outreach efforts.

- Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

- Design, create and manage promotions and social ad campaigns, being sure to integrate with company's overall marketing campaign plan and channels.

- Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.

- Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

- Analyse key metrics and tweak strategy as needed.

- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

- Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.

Skills :-

Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

- Maintains excellent Content writing and language skills.

- Practices superior time management.

- Is a team player with the confidence to take the lead and guide other employees, when necessary.

- Makes evident good technical understanding and can pick up new tools quickly.

- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.