Marketing Specialist

Role: Marketing Specialist

Location: Pune, India

Hours: Full Time

Years of Experience: 5+ years in running campaigns, content writing and social media optimization.

Education: Masters Degree in Marketing from Top Tier B-School

Work Timings: USA East Coast Time (IST 5.30 PM to 2.30 AM) Monday through Friday

We are currently looking for a Marketing Specialist to be based in our office in Pune, India.

The Marketing Specialist will primarily be responsible for assisting in implementing marketing campaigns, content writing, ensuring engagement rate remain high and maintaining a database of all the created content (blogs, graphics, videos, etc.)

Duties and Responsibilities

• Assist in implementing marketing campaigns, encompassing both digital and traditional advertising, email marketing, and social media.
• Manage and coordinate various marketing activities, ensuring effective communication for asset deliveries.
• Blog and newsletter writing leveraging internal resources.
• Oversee social media platforms, which includes content planning, scheduling, and engagement.
• Gather and evaluate marketing data to measure campaign effectiveness, providing recommendations for enhancement.
• Aid in event planning and execution, working closely with vendors, managing logistics, and ensuring attendees have a memorable experience.
• Support market research and competitor analysis to pinpoint trends and business opportunities.
• Oversee marketing materials and inventory, making certain of their proper organization and storage.
• Work in tandem with internal departments and external partners to guarantee uniform messaging and branding across all marketing campaigns.
• Stay informed of industry trends and best practices to continuously enhance marketing strategies.

Key Results

• Operational Efficiency:

Reduce the average time from campaign concept to launch by 15% quarterly. This will

measure the efficiency and effectiveness of planning and executing marketing campaigns.

• Content Optimization:

Increase the average engagement rate on blogs and newsletters by 7% quarterly without
increasing marketing spend. This can be a measure of how effectively content resonates
with the target audience and is optimized over time.

• Content Operations:

1. Maintain a content calendar and ensure 95% or more of the scheduled content is posted
on time. This ensures timely and consistent communication with the audience.

2. Increase the response time to customer inquiries and comments on social media
platforms by 20%. A faster response rate can improve brand image and customer
satisfaction.

• Content Management System (CMS) Efficiency:

1. Ensure that 98% of all created content (blogs, graphics, videos, etc.) is cataloged and
accessible within the company's CMS within 24 hours of creation.

2. Monitor content usage and aim to increase internal access and utilization by 15%
quarterly, indicating that teams are effectively leveraging available content assets.

Required Education and Experience/Skills:

• Masters degree in Marketing, Communications, or a related field from Top Tier B School.
• Strong knowledge of marketing principles, strategies, and techniques.
• Proficient in using marketing software, CRM platforms, and social media management tools.
• Excellent verbal and written communication skills.
• Exceptional organizational and multitasking abilities.

Desired Characteristics

• Attention to detail and the ability to analyze data.
• Creative thinker with a demonstrable ability to generate innovative ideas.
• Strong team player with the ability to collaborate effectively with cross-functional teams.

What we have to offer

• Competitive salary and benefits package
• Ample opportunities for growth and self-development
• Opportunities for professional development and advancement
• Collaborative and inclusive work environment with international exposure