Purplle.com - Associate Director - Digital Marketing (6-8 yrs)

Responsibilities:

- Develop and run effective app & remarketing campaigns as per the business objectives & growth targets

- Responsible for day-to-day monitoring, reporting and delivery of media plan

- Ability to think & act regional basis trends, local nuances and seasonal shifts and plan for inputs - Working with agencies, internal and external stakeholders to plan, execute and deliver plans

- Assist in developing plan metrics and responsible for delivery of the KPIs

- Analyze media delivery & creatives and suggest improvements / next steps

- Regular competitive analysis & benchmarking

- Plays important role in maintaining budget and billing process to ensure accuracy

Required Skills/ Experience:

- Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc

- Minimum 6 years' experience across levels in Digital Marketing

- University or College degree/diploma in Media, Marketing, Business, or related field

- Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)

- High on energy and problem-solving attitude

- Budgets handled >5Cr per month independently or through an agency

- App marketing / App install campaign exposure is preferable

- Thrives in fast paced environment