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Off-Page SEO Executive
AskGalore Digital India
posted 1mon ago
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Job Description
An Off-Page SEO Executive plays a crucial role in improving a websites search engine rankings and visibility through activities conducted outside the website itself. This includes building the websites authority, relevance, and trustworthiness through various off-site optimization techniques.
Responsibilities of an Off-Page SEO Executive:
1. Link Building:
- Acquiring high-quality backlinks from authoritative and relevant websites to improve the websites authority and credibility in the eyes of search engines.
- Utilizing strategies such as guest blogging, influencer outreach, and content promotion to secure backlinks from reputable sources.
2. Social Media Engagement:
- Leveraging social media platforms to promote content, engage with the audience, and encourage social sharing to increase the websites visibility and referral traffic.
3. Online Reputation Management:
- Monitoring and managing the websites online reputation by addressing and resolving negative reviews, comments, or mentions across various online platforms.
4. Content Marketing Collaboration:
- Collaborating with content marketing teams to amplify the reach of high-quality content through partnerships, mentions, and content syndication on external platforms.
5. Local SEO Optimization:
- Optimizing the websites presence in local search results through local business listings, citation building, and local outreach efforts.
6. Influencer Partnerships:
- Identifying and partnering with industry influencers or authoritative figures to amplify the websites online presence and credibility.
7. Community Engagement:
- Actively participating in relevant online communities, forums, and industry-specific platforms to build relationships, share knowledge, and subtly promote the websites content.
Importance of Off-Page SEO:
- Off-Page SEO is essential for improving a websites authority, relevance, and trustworthiness in the eyes of search engines, which directly impacts its search engine rankings.
- It helps in increasing the websites visibility, attracting referral traffic, and expanding its online footprint beyond its own domain.
- Utilizing tools and techniques to measure the impact of off-page optimization efforts, such as tracking backlink profiles, monitoring social engagement metrics, and analyzing referral traffic data.
Skills and Qualifications
A successful Off-Page SEO Executive needs various skills and qualifications to perform the required duties of their role. Essential skills for this position include the following
- Bachelors degree (preferred)
- Optional: relevant certifications (e.g., Google Analytics)
- Strong understanding of SEO principles
- Analytical and technical skills
- Excellent communication abilities
- Adaptability to industry changes
Employment Type: Full Time, Permanent
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What AskGalore Digital India employees are saying about work life
based on 3 employees
Strict (9am - 5pm)
Alternate Saturday off
No travel
Day Shift
AskGalore Digital India Benefits
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