Senior Manager/Manager (Marketing), High School Programs

Experience (in years): 8-12 years of functional experience in marketing & communication with reputed organizations in media (TV / print/ digital) / higher education / EdTech & online learning platforms/ B2C digital businesses/ Marketing,

 

Role and Responsibilities:

The Marketing Manager position plays in critical role in the growth of the High School Programmes. The person is  responsible for overall marketing strategy, planning & execution of cross media campaigns across web, digital, database marketing, content, social and events (offline & online) and carries the responsibility for building brand awareness, brand consideration and programme enrollments across the high school programmes portfolio.

 

The role comes with the following responsibilities:

 

Mapping the high school market in India (size, structure & growth) and developing rich & actionable insights from the target audiences (high schoolers, parents, educators and counselors).

Translating insights into new growth initiatives that significantly contribute to growth.

Developing a portfolio of relevant, motivating and differentiated programmes/ courses for the target audience

Developing the annual marketing plans including targets, activity calendar, budgeting & performance metrics across digital, social, email, events and PR

Internal and external (vendor/ agency) coordination in developing & executing planned activities.

Ideation, planning & execution of ongoing campaigns and cross media activities to achieve defined targets

(measured by applications, registrations and enrolments)

Measuring and reporting performance of the different marketing campaigns; and assessing the effectiveness against goals.

Fine tuning and revising activities real-time to optimize marketing performance.

Building and nurturing a high-performance marketing team with expertise in digital, social, events and content

 

Qualifications:

 

Master s degree and/or Degree in Advertising/ Marketing/ Communication from a top tier institution

8-12 years of functional experience with media (TV/print/ digital), higher education/ EdTech & online learning platforms/ B2C digital businesses/ Marketing, Advertising, or digital/ social agencies. Preference would be given to Ashoka/ YIF/ YSP alumni.

Demonstrated ability in strategizing, planning & executing growth-driven cross platform campaigns.

Deep interest in and passion for education, is a pre-requisite to apply for the role.

 

Skills Required:

Hands on technical experience in planning & executing cross platform campaigns with demonstratable

Deep expertise in digital, social and email campaign development & execution (fb, Insta, LN, Youtube,

SEO/SCM expertise desired

Very strong communication skills (written & verbal English language skills)

Interpersonal skills, ability to collaborate and work effectively across different internal & external stakeholders.