SEO Manager

Where Your Passion Meets Purpose: Empowering Millions through Insurance!

What do you think of when you think of insuranceBoringA snoozefestConfusing
We get it and we don t blame you. Insurance has long been seen as complex and unapproachable.

At Ditto, we re shaking things up.
We believe insurance should be approachable, helpful, and even a bit fun! We re already on this journey, and our 10,000+ glowing Google reviews speak for themselves. But we want to reach millions more and that s where you come in.

About Ditto:

Ditto is part of the Finshots family, a leading financial newsletter with over 500,000 subscribers.

Backed by Zerodha, India s largest stockbroker, we re on a mission to make insurance simple, accessible, and empowering for everyone. With two LinkedIn Top Startup awards under our belt (2022 2023), we re changing the world of insurance for good and we want you on our side!

Ready to help us demystify insurance for millions of Indians
If you re passionate about strategy, growth, and crafting aha! moments out of complex topics, this role is for you.

About the Role:

We re looking for a SEO Manager to help us revolutionize insurance for millions of Indians. This is a unique role where you ll be working side-by-side with our Marketing Head to supercharge our content, SEO, and organic growth efforts. You ll be the brain behind our content ecosystem, creating engaging, data-driven content that connects, informs, and drives results.

Who You Are:

You re a mix of strategist, content enthusiast, and data geek. You re passionate about building things from the ground up, finding opportunities in data, and using SEO know-how to create content that s both insightful and impactful. If you re someone who loves getting into the minds of audiences, building meaningful connections, and leading a team of talented creators this role is for you.

What You ll Do:

• Lead SEO Organic Growth Efforts: Own and drive our SEO strategy. From planning to execution, you ll steer a talented team of content creators and strategists who ll bring your ideas to life.

• Manage the Content Calendar: Own the entire content pipeline and lifecycle to ensure we re delivering the right content, on the right platforms, at the right time. You ll make sure everything aligns with Ditto s brand voice and tone informative, clear, and human.

• Optimise Content for Performance: You ll dig into the metrics website traffic, engagement, conversion rates and use data to refine and elevate our content strategy. Your analysis will be key to understanding what our audience loves and how we can keep them coming back for more.

• Lead Grow the Team: Be the captain of our content ship, guiding your team of writers, editors, and SEO specialists. As we grow, you ll also be at the forefront of hiring, mentoring, and building your dream team.

• Collaborate Across Teams: Work closely with designers, developers, and other teammates to create interactive content formats (think videos, infographics, interactive tools) that make insurance feel approachable and engaging.

• Establish Our Brand Voice on Content Platforms: Get Ditto seen and heard on platforms like Quora, Reddit, Telegram and whatever else you can think of, really. Engage with communities, answer questions, and build our presence as the go-to brand for all things insurance.

What We re Looking For:

• 4+ years of experience in SEO strategy, content leadership, and digital growth.

• A Bachelor s degree in Marketing, Digital Marketing, or a related field.

• SEO certifications (Google, HubSpot, SEMrush, etc.)

• A strong understanding of SEO best practices, particularly in the Indian search landscape.

• Advanced skills in SEO and analytics tools, with a proven track record of data-driven decision-making.

• A highly analytical mindset and leadership experience that demonstrates strong communication skills and a collaborative approach.

Bonus points if: You ve previously led strategic projects, love breaking down complex concepts into digestible content, and have a knack for identifying market trends and growth opportunities.

Why Ditto

At Ditto, we re all about making insurance an experience people actually want to engage with. You ll join a transparent, supportive, and growth-oriented culture where ideas are valued, execution is key, and everyone s contribution makes an impact. This is a high-responsibility role with the freedom to innovate, grow your team, and help change how millions of Indians understand and experience insurance.

What s In It for You

• Competitive compensation : Range [15-20 LPA]

• Comprehensive Health and Term Insurance

• The chance to shape the future of insurance education in India

• At Ditto, you ll be part of a smart, ambitious, and supportive team. With our flat hierarchy, you ll have the chance to collaborate closely with people across all levels from Day 1.

• Unlimited access to our office pantry :)

Our Interview Process :

We would like to help you minimize your time and effort. There are 5 rounds we will be working towards completing all the rounds within a maximum of 1-2 week time.

The schedule is as follows:

1. Introductory call with HR

2. Task 1 - Assignment 1

3. Task Presentation Round

4. Founder s round

This is an in-office role. Our address is : 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076