Performance Marketing Manager

Where Your Passion Meets Purpose: Empowering Millions through Insurance!

Whats Ditto

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, weve successfully assisted over 300,000 users with personalised insurance advice.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500,000 and we are backed by India s largest stock-broker Zerodha

Whos backing us

• We are funded by Zerodha- Indias largest stockbroker

What do we do at Ditto

At Ditto, were not just changing the game; were creating a whole new playbook for insurance marketing in India. And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance. We have grown through a heavy focus on educational content, seamless influencer brand integrations, and word-of-mouth marketing.

Now, we re looking to build a strong performance marketing division. The objective of this division would be to bring high-quality leads for Ditto maximize ROI, aligned with our services (hotline chat support) business divisions (health insurance term insurance).

We re looking to extensively scale performance marketing with an adept, experienced performance marketing manager. This role is ideal for someone who wants to build lead the whole performance marketing initiative - from getting their hands dirty with campaign set-ups, to recruiting managing a performance marketing team.

Core responsibilities:

• Develop and execute a comprehensive performance marketing strategy aligned with overall business objectives

• Identify and utilize the most effective paid marketing channels, including search, social, display, and email

• Conduct market research and analyze campaign data to continuously optimize targeting, messaging, and budgets

• Collaborate with advisory teams to improve lead quality and ensure a seamless customer journey

• Build, manage and oversee a team of performance marketing specialists

• Track and report on key performance indicators (KPIs) to measure campaign success and ROI

• Stay up-to-date on the latest digital marketing trends and technologies

Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field

• 5+ years of experience in performance marketing, with a demonstrated track record of success

• Strong understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing

• Expertise in data analysis and campaign optimization using analytics tools like Google Analytics

• Proven ability to develop and implement performance marketing strategies that drive lead generation, increase conversions, and maximize ROI

• Excellent communication and presentation skills

• Ability to work independently and as part of a team

Perks

• Comprehensive Health Insurance

• Compensation as per Industry standard

Our Interview Process:

We would like to help you minimize your time and efforts.

There are 4 rounds we will be working towards completing all the rounds within a maximum of 1-2 weeks time.

Please find the schedule here:

1. HR Introductory Call

2. Task 1

3. Case Study Round

4. Interaction Round

5. Final Managerial Round

This is an in-office role. Our address is: 175/176 Billekahalli, BG Road, Bengaluru, Karnataka 560076