Marketing & Content Strategist

Arham Labs is looking for Marketing & Content Strategist to join our dynamic team and embark on a rewarding career journey.Content Strategy Development: Develop comprehensive content strategies aligned with the organization's goals, target audience, and brand voice. Identify key messages, themes, and content pillars that resonate with the target audience.Audience Research: Conduct thorough research on the target audience, including their needs, preferences, and behaviors. Utilize market research, analytics data, and user feedback to gain insights and refine content strategies accordingly.Content Planning: Collaborate with cross-functional teams to plan content initiatives and campaigns. Create content calendars and production schedules to ensure consistent delivery of high-quality content across various platforms and channels.Content Creation Guidelines: Establish content creation guidelines and best practices to maintain brand consistency and quality across all content assets. Provide guidance on tone, style, messaging, and formatting to content creators.Content Optimization: Optimize content for search engines (SEO) and user experience (UX). Conduct keyword research, incorporate SEO best practices, and ensure content is easy to navigate and consume on different devices.Content Promotion: Develop strategies for content distribution and promotion to maximize its reach and impact. Identify appropriate channels, such as social media, email marketing, and partnerships, to amplify content visibility and engagement.Performance Measurement: Track and analyze content performance metrics using analytics tools. Monitor key performance indicators (KPIs) such as website traffic, engagement, conversions, and user feedback to assess content effectiveness and make data-driven improvements.