Area Sales Manager

Title

ASM/BDM Institution

Experience

5-8 years in servicing B2B customers, specialization PPE/industrial products, Schools etc.

Immediate Supervisor

Regional Manager

Education

Graduation ( Preferably MBA)

Job Responsibilities:

The area sales manager will be responsible for servicing B2B and channel customers of assigned territory. They should have basic knowledge of safety/school footwear & market segments. They will be ensuring the achievement of Turnover targets. They will also be responsible for dealing with various stakeholders effectively and maintaining systems & processes. They will also contribute towards building an effective sustainable business.

Primary responsibilities:

1. Visiting of Corporate/Industrial / school vendors / School customers & creating database.

2. Control over channel business and expansion.

3. Plan accounts / Trade at a strategic level and target specific industries.

4. Ensure end to end execution of the orders by coordinating with all stakeholders

Other responsibilities:

Sales, Value and Volume

• Ensure Annual, Quarterly and Monthly goals are achieved at Turnover
• Ensure that along with Primary, secondary sales are also met
• Provide timely information on Collected orders for the forecasting of the products

Building Sustainable Institutional Business

• Complete mapping of all major Institutional customers, understand their buying patterns, establishing the relationship with key decision makers and addressing their requirements within reasonable time to maintain the growth momentum of Bata.
• Ensure that Customers outstanding in the assigned territory is within the DSO (Days Sales Outstanding) norms of the organization.
• Generate the exhaustive database of all B2B customers in the assigned territory which would in turn be useful for business expansion in the coming year and also give an understanding of their buying pattern.
• Generate the Sales Funnel report for the assigned territory on monthly basis. Maintaining & monitoring of complete data on submitted bids in the assigned territory.
• Repeat business from Large Business accounts and ensure that they are handled with care to build a long-term relationship with them. To push all products of Bata with Large Accounts /Schools / Trade

Distributor Management

• Identify and enroll new channel partners to ensure best coverage of territory to increase sales in the area
• Engage with Channel partners to ensure short- and long-term objective alignment on the objectives along with the key responsibilities of these partners e.g ROI discussions, dedicated Sales