General Manager - Offline Referral Leads - FMCG (10-18 yrs)

Key Responsibilities:

- Channel Development & Management:

- Identify, develop, and manage a diverse portfolio of offline channels, including but not limited to:

- Indirect Channels: Distributors, Retailers (managed through indirect managers)

- Direct Channels: Build and manage a dedicated sales team

- Analyze channel performance data to identify areas for improvement and optimize channel strategies.

- Establish and manage channel quotas, incentives, and performance targets.

- Program Development & Execution:

- Design and implement innovative referral programs across various offline channels.

- Collaborate with existing Paytm business teams to leverage their resources and expertise.

- Develop and execute programs for Resident Welfare Associations, Gig Workers (auto-riders, delivery partners), and other community networks.

- Team Leadership & Management:

- Lead, mentor, and motivate a high-performing team of channel managers and sales representatives.

- Foster a culture of high performance, accountability, and continuous improvement.

- Operational Excellence:

- Ensure smooth and efficient operations across all offline channels.

- Monitor and track key performance indicators (KPIs) related to lead generation and channel performance.

- Analyze data to identify trends, optimize campaigns, and improve ROI.

- Partner Management:

- Build and maintain strong relationships with key partners, including but not limited to Swiggy, Zomato, and other relevant players.

- Negotiate and manage partner agreements and incentives.

Industry Experience: Proven track record of success in industries such as Mobility, Consumer Durables, or related sectors.

Skills:

- Strong leadership, communication, and interpersonal skills.

- Excellent analytical and problem-solving abilities.

- Proven ability to build and manage high-performing teams.

- Strong negotiation and influencing skills.

- Data-driven decision-making and analytical skills.

- Proficiency in MS Excel, PowerPoint, and other relevant software.