Assistant Brand Manager

• The main responsibility is to uphold the brand's tone, image, goodwill, and reputation.
• The role involves leading strategic initiatives to boost brand awareness and engagement.
• You will work closely with various teams to ensure smooth processes while maintaining the brand's identity, values, and ensuring all communications align with brand standards.

Key Responsibilities:

• Develop and implement brand strategies that align with the brand's positioning, goals, and target audience.
• Develop, implement, and manage the brand's visual communication, including colours, text, and logos, ensuring adherence to brand guidelines.
• Plan, execute, and manage verbal communications, including PR initiatives and content across websites and various channels, ensuring alignment with brand guidelines and selecting the most relevant strategies.
• Ensure brand consistency across all communication platforms, including digital channels, marketing materials, and collaterals.
• Create engaging campaigns and promotional materials that align with the brand's values and connect with the target audience.
• Manage and fulfil all requirements from cross-functional teams to ensure that marketing collaterals are completed in line with brand standards.
• Monitor the brand's online presence across social media platforms, websites, and communication touchpoints to enhance brand visibility.
• Monitor and identify partnerships and collaborations that align with the brand's values and target audience.
• Monitor, communicate, negotiate, and manage relationships with partners, vendors to increase exposure and achieve business objectives.
• You will be involved in decision-making regarding the types of purchases and implementations that directly impact the guest experience.