Senior Executive - Marketing

As a Senior Executive in the Marketing department, you will play a pivotal role in developing and executing marketing strategies to promote the company's products or services . This role requires a creative and strategic thinker with a strong understanding of various marketing channels and the ability to contribute to brand building and lead generation . Key Responsibilities : Campaign Management : Plan, execute, and evaluate marketing campaigns across various channels (digital, social media, print, events, etc . ) . Collaborate with internal teams to align campaigns with overall business objectives . Content Development : Create compelling and targeted content for marketing materials, including website, social media, email campaigns, and print collateral . Ensure consistency in messaging and brand voice across all communication channels . Digital Marketing : Manage digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns . Utilize analytics to measure the performance of digital marketing activities and optimize for results . Market Research : Conduct market research to identify trends, competitive landscape, and customer preferences . Use research insights to inform marketing strategies and product positioning . Event Coordination : Plan and coordinate company events, trade shows, and sponsorships . Ensure seamless execution and maximize opportunities for brand exposure . Collaboration with Sales : Work closely with the sales team to develop marketing materials that support the sales process . Provide sales enablement tools and resources . Brand Management : Contribute to brand building efforts and ensure brand consistency . Monitor and manage online and offline brand presence . Analytics and Reporting : Track and analyze marketing metrics to assess campaign effectiveness . Prepare regular reports for management, highlighting key performance indicators .