Our client is a leading Lifestyle fashion brand in India. We are seeking a Growth/Performance Marketing Manager to lead the development, execution, and optimization of marketing and sales initiatives. This role is pivotal in shaping the long-term strategy for boosting awareness, conversions, and profitable sales growth of our outerwear collections.
Key Responsibilities:
Strategic Planning:
Develop and execute yearly strategies to drive awareness and sales
Collaborate with Category, Marketing, and Design teams for media and promotion planning.
Campaign Management:
Set up and manage Google and Meta campaigns for various objectives, including:
Prospecting for new Outerwear categories.
Retargeting for cross-promotion and audience segmentation.
Ad Strategy Design:
Create ad strategies to maximize ROAS and achieve business objectives.
Implement campaigns focused on increasing customer lifetime value (LTV).
Data-Driven Approach:
Leverage strong analytical skills to monitor campaign performance and refine strategies.
Drive customer behavior insights to enhance engagement and shopping intent.
Must Have:
MBA with 3-5 years of experience (preferably in e-commerce or apparel industries).
Hands-on experience with Google Ads and Meta Ads campaign management, including advanced tools like: Facebook Ads Manager, Google Ads Editor and Google Analytics and Tag Manager.
Knowledge of KPIs like CAC, ROAS, LTV, CTR, and conversion rates.
Awareness of emerging trends in e-commerce marketing and willingness to adopt new technologies or approaches.
Strong verbal and written communication to convey strategy and performance to stakeholders.