Build and maintain content (blog posts, landing pages, social media posts) to drive relevant traffic to the business.
Analyse incoming traffic, our target audience and create a content strategy to increase the conversion rate.
Create innovative content for blogs, social media, newsletter, and emails.
Manage and Post content for Facebook, Twitter, Instagram, YouTube, and other social media Channels.
Prepare relevant content for promotion of campaigns and upcoming events.
Write content for websites, blogs, social media content, emailers, articles, online ads, presentations as and when required.
Provide tag lines, posts, content as required.
Edit content to make it user-friendly and SEO friendly.
Edit and proofread content when required.
Find and develop new ideas for web content.
Developing a keyword strategy to generate new traffic and to build quality inbound links from high authority websites.
Execute on-page and off-page techniques.
Must have an analytical mind and should be able to monitor, track and evaluate web analytics metrics to improve strategy.
Result evaluation must be an integral part of your approach.
Particular attention will be paid to your approach for developing keyword strategy, your method to uncover relevant insights and the benchmarks for quality standards.
Keyskills : Web Content, Blogs Articles, Content Strategy, SEO, Web Analytics, Content Writing, Content Development, Social Media, Editing, Writer
Desired Candidate Profile Exceptional written and communication skills in English. Strong command over the English Language (Verbal and Written). A Bachelors degree in marketing communications, engineering, IT or technology (B.Sc Comp, B.Sc I.T., M.Sc. Comp, M.Sc. IT, B.E. Comp, B.E. IT). Relevant experience in content creation is preferred. Creative thinking and persuasive personality. Excellent interpersonal and presentation skills. Self-driven, curious and motivated individual. Knowledge of ranking factors and search engine algorithms. Up-to-date with the latest trends and best practices in SEO and SEM.