BTL Activation Manager - Retail (3-10 yrs)

This role is responsible for creating a BTL plan and execution methodology - covering Store Pre-Launch, Launch and Post Launch calendar for catchment activation.

- Creating the BTL Strategy and Calendar for all our key clusters and stores.

- Creating a bank of ideas for BTL activation that can be used by the store teams to easily and efficiently connect within their cluster. The idea bank to refreshed periodically to ensure the ideas are fresh, relevant and effective.

- This role would provide a unique opportunity to build the BTL SOPs on what can be done, how it should be done and the Dos and Don'ts for each of the activities.

- Cost Control and ROI management - This role requires effective spend, monitoring of results basis the inputs, monitoring ROI of each idea, campaign and showcasing results with business growth will be a key deliverable.

- Create a system for tracking execution of each of the activities and visibility of the same to the key stakeholders within the region and Head Office.

- This role will work with external vendors, partners to ensure we have a vendor pool created for execution and ideation of BTL events, exhibitions and activations.

- Liaise with the marketing team and create complete BTL kit for each store with good quality collaterals for each of the activities, get them made through approved vendors and help the retail team in executing the activities and BTL Quality Control and Checks