Upload Button Icon Add office photos
filter salaries All Filters

62 Allen Digital Jobs

Media Planner

2-5 years

Bangalore / Bengaluru

1 vacancy

Media Planner

Allen Digital

posted 2mon ago

Job Description

The Media Planner will be responsible for developing and implementing media strategies to reach target audiences and achieve marketing objectives. This role involves planning and buying media across various channels, including traditional, digital, and social media, to maximize reach, engagement, and ROI. The Media Planner will collaborate with internal teams, media vendors, and agencies to optimize media plans and drive campaign success. Ideal candidates should have a minimum of 10 years of experience in Media Buying, preferably with extensive Agency-side and corporate experience.
  • Conduct audience research and media landscape analysis to identify target audiences, media consumption habits, and media opportunities.
  • Develop media plans that align with marketing objectives, target audience demographics, and budget parameters.
  • Negotiate and purchase media placements across various channels, including TV, radio, print, digital, and social media.
  • Monitor and analyze media performance metrics to track campaign effectiveness, optimize media plans, and report on ROI.
  • Collaborate with internal teams and external partners to ensure seamless execution of media plans and integration with marketing campaigns.
  • Stay updated on media trends, industry innovations, and emerging technologies to inform media planning strategies and tactics.

Employment Type: Full Time, Permanent

Read full job description

Prepare for Media Planner roles with real interview advice

What people at Allen Digital are saying

What Allen Digital employees are saying about work life

based on 60 employees
91%
90%
53%
100%
Flexible timing
Monday to Friday
Within city
Day Shift
View more insights

Allen Digital Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

Compare Allen Digital with

Infosys

3.6
Compare

TCS

3.7
Compare

Wipro

3.7
Compare

HCLTech

3.5
Compare

Tech Mahindra

3.5
Compare

Accenture

3.8
Compare

Cognizant

3.7
Compare

IBM

4.0
Compare

Capgemini

3.7
Compare

Oracle

3.7
Compare

HDFC Bank

3.9
Compare

ICICI Bank

4.0
Compare

Genpact

3.8
Compare

Teleperformance

3.9
Compare

Concentrix Corporation

3.8
Compare

Axis Bank

3.8
Compare

Amazon

4.1
Compare

Jio

3.9
Compare

iEnergizer

4.6
Compare

Reliance Retail

3.9
Compare

Similar Jobs for you

Media Planner at Madison Communications Pvt. Ltd.

Mumbai, Bangalore / Bengaluru

2-5 Yrs

₹ 1-4 LPA

Media Planner at Madison Communications Pvt. Ltd.

New Delhi, Mumbai

2-5 Yrs

₹ 2-6 LPA

Media Planner at BC Web Wise Pvt. Limited

Mumbai

1-2 Yrs

₹ 2-5 LPA

Social Media Manager at bizgurukul

Noida

5-10 Yrs

₹ 7-12 LPA

Social Media Manager at bizgurukul

Noida

5-8 Yrs

₹ 7-10 LPA

Media Planner at The Minimalist

4-8 Yrs

Not Disclosed

Social Media Manager at E Giraffes Digital

Pune

2-4 Yrs

₹ 2.4-3.6 LPA

Brand Planner at Infinity spark India PVT LTD

Hyderabad / Secunderabad

1-3 Yrs

₹ 6-7 LPA

Account Social Media Manager at Netplus Broadband Services

Ludhiana

2-7 Yrs

₹ 2.5-4 LPA

Senior Copywriter at Lowes Services India Private limited

Bangalore / Bengaluru

4-6 Yrs

₹ 6-8 LPA

Media Planner

2-5 Yrs

Bangalore / Bengaluru

2mon ago·via naukri.com

Sales Program Manager"> Sales Program Manager

5-9 Yrs

Bangalore / Bengaluru

16hr ago·via naukri.com

Content and Doubt Solving Faculty

1-4 Yrs

Kota

11d ago·via naukri.com

Level 2 Executive

1-2 Yrs

Jaipur

11d ago·via naukri.com

Head of Creative > Head of Creative

7-12 Yrs

Bangalore / Bengaluru

16d ago·via naukri.com

Regional Marketing Manager (Patna)

5-8 Yrs

Bihar

23d ago·via naukri.com

Data Ops Executive

3-5 Yrs

Bangalore / Bengaluru

23d ago·via naukri.com

Internal Communications Lead

5-8 Yrs

Bangalore / Bengaluru

23d ago·via naukri.com

Regional Marketing Manager (Mumbai)

5-8 Yrs

Mumbai

23d ago·via naukri.com

Regional Marketing Manager ( Delhi )

5-8 Yrs

New Delhi

23d ago·via naukri.com
write
Share an Interview