Product Marketing Specialist

Job brief

Looking for Product manager with 3 years of industry experience in managing digital marketing activities like Website management, social media and amazon seller account.

Responsibilities

• Manage Amazon seller account and bring Innovation/creativity to increase reach/leads, Expand seller account to other regions like Canada, Mexico, Australia, Turkey, Europe etc
• Manage inventory of Amazon seller products at various warehouse locations for order fulfilment
• Develop new strategies for various marketing initiatives with sales team in US and get it executed through India team
• Manage/Propose website (ALFO, WOTS, SEGE, aOne) changes through web developers
• Develop new Innovative content for various social media platforms (Website, LinkedIn, Facebook, Twitter, Emailers) with the help of freelancers (Graphic design, rendering, photos/videos)
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Monitor SEO and web traffic metrics
• Develop social media campaigns and define KPIs and KRAs for social media campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Increase organic traffic and understand conversion rate optimization tactics

Requirements and skills

• MBA graduate in Marketing from reputed college
• Prior exposure of managing products on Amazon or similar websites, preferably for US market
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics and others)
• Understanding of HTML, CSS, and JavaScript development and constraints to manage the team
• Great interpersonal, Strong communication and presentation skills
• Added advantage if prior experience in content writing specially for technical products