Purpose of the Role: The incumbent is accountable for ensuring timely, accurate information to relevant
stakeholders and contribute to raising the profile of Akshara among all relevant stakeholders and organizations.
ROLE ACCOUNTABILITIES
1. Internal Communications with Akshara Teams 1.1 Understand the architecture of each program, identify internal stakeholders and the respective internal
communications online and offline - needs.
1.2 1.2 Work with program teams to develop communication channels and workflow for all the program
1.3 1.3 Support program teams in report writing and data analysis
1.4 1.4 Support program team in implementing public campaigns and dissemination of materials
2. External Communication 2.1 Evaluate all the stakeholders of Akshara
2.2 Identify and define Akshara s communications needs for each stakeholder
2.3 Identify appropriate channel for each stakeholder and formulate a dissemination plan with methods and
2.4 Create avenues for spokesperson(s) i.e. leadership and program managers to deliver the organization s
story and key messages. Write elevator pitches for all programs.
2.5 Look for opportunities to design public campaigns
2.6 Maintain media relations with print, social and electronic media
2.7 Build Akshara as a sought-after opinion leader in gender and youth development space for State and
2.8 Use FB and Instagram and Mass Emails for propoganda and outreach of Aksharas work
3. Organisation Development 3.1 Develop communications guidelines for Akshara and educate the internal team about it.
3.2 Assist the leadership in developing and executing the Communications strategy and manage Akshara s
image and positioning to strengthen relationship with all key stakeholders
3.3 Streamline all the communications assets of Akshara (various websites, social handles, subscriptions,
etc.), see that they are renewed etc and align them to the communications strate
3.4 Ensure consistency in all communications and develop and strengthen the organizations image across all
3.5 Build media relationships and ensure media coverage for all Akshara initiatives, establish partnerships
3.6 Review the communication campaigns and donor relations
3.7 Assist in conducting a positioning exercise / perception study aimed at stakeholders from time to time
4. Communications administration 4.1 Oversee the prioritization and delivery of all of organization s communications including books/manual
sales, Press and PR activity, all print productions, digital communications and activities relating to
4.2 Provide inputs to develop the communications budget and keep a track of it.
4.3 Take charge of printing and translations of material in local languages, as needed.
4.4 Keep an organised inventory list of all the communications collaterals and channels.
4.5 Identify vendors who can give us competitive rates for quality products and printing
4.6 Support program teams in maintaining cyber security and backing up data
MINIMUM QUALIFICATIONS, SKILLS AND COMPETENCIES
o with 2-3 years experience in Communications function especially in non profits
Knowledge, Skills and Abilities:
o SEO and SEM [if possible]
o Eye for details
o Ability to connect with agency and maintenance staff
o Ability to work with people
o Commitment to organisations values
o 8 Hours -5 days a week + alternate Saturdays
o Day shifts with emphasis on Field work
o Occasional meetings / engagements in the evening/on holidays.
o Travel and phone compensation
o 30 days a year of leaves and holidays after confirmation