Manager - Product Marketing - IT (3-5 yrs)

Key Responsibilities 1.

- Sales Enablement - Develop Sales Tools: Create and maintain sales enablement materials such as pitch decks, battle cards, product demos, and case studies to support the sales team.

- Training and Support: Conduct regular training sessions and workshops to equip the sales team with the knowledge and resources needed to effectively sell our SaaS products.

- Alignment with Sales: Work closely with sales leadership to understand their needs and ensure marketing initiatives support their objectives.

- Account-Based Marketing (ABM) Target Account Identification: Collaborate with the sales team to identify key target accounts in various international markets.

- Personalized Campaigns: Design and execute personalized ABM campaigns tailored to the specific needs and challenges of target accounts.

- Coordination: Coordinate with sales and other marketing functions to ensure a cohesive and unified approach to ABM efforts.

- Demand Generation Campaign Management: Plan, execute, and optimize multi-channel demand generation campaigns to drive leads and revenue.

- Lead Nurturing: Develop and manage lead nurturing programs to engage prospects throughout the buyer's journey.

- Performance Tracking: Monitor and analyze campaign performance metrics to assess effectiveness and implement improvements.

- Positioning and Messaging Value Proposition: Define and articulate the unique value propositions of our products for different market segments and buyer personas.

- Consistent Messaging: Ensure consistent and compelling messaging across all marketing channels and materials.

- Competitive Analysis: Conduct competitive analysis to refine product positioning and highlight differentiators 5.

- Market Targeting (International Markets) Market Research: Conduct thorough market research to understand the unique needs, trends, and competitive landscapes in various international markets.

- Localization: Adapt marketing strategies and materials to resonate with regional audiences, considering cultural and regulatory differences.

- Strategic Planning: Develop and implement market-specific strategies to penetrate and expand in targeted international regions.

- Cross-Functional Collaboration Product Development: Collaborate with product management to provide market feedback and influence product roadmaps based on market demands.

- Marketing Teams: Work with digital marketing, content marketing, and other marketing functions to ensure alignment and integration of marketing efforts.

- External Partners: Partner with external agencies and vendors to enhance marketing initiatives and expand reach.

- Performance Analysis and Reporting Metrics Tracking: Define, track, and report on key performance indicators (KPIs) related to sales enablement, ABM, demand generation, and overall marketing effectiveness.

- Data-Driven Insights: Utilize data and analytics to inform decision-making, optimize strategies, and demonstrate ROI.

- Regular Reporting: Provide regular reports to senior management on marketing performance, campaign outcomes, and strategic recommendations.

- Qualifications Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.

- Experience: 3-5 years of product marketing experience, specifically within the SaaS enterprise sector.

- Proven track record of successfully launching and marketing SaaS products in international markets.

- Skills: Hands-On Marketing Expertise: Ability to execute marketing campaigns from conception to completion with minimal supervision.

- Strategic Thinking: Strong capability to develop and implement effective marketing strategies aligned with business goals.

- Sales Enablement: Experience in creating sales tools and conducting sales training sessions.

- ABM Proficiency: Demonstrated experience in designing and executing account-based marketing campaigns.

- Demand Generation: Expertise in planning and managing multi-channel demand generation initiatives.

- Positioning and Messaging: Ability to craft compelling product narratives and value propositions.

- Market Targeting: Deep understanding of international markets, including cultural and regulatory nuances.

- Communication: Exceptional verbal and written communication skills, with the ability to create persuasive marketing content.

- Analytical Skills: Proficiency in analyzing market data, campaign performance, and sales metrics to drive decision-making.

- Collaboration: Excellent teamwork and interpersonal skills to work effectively with cross-functional teams.

- Technical Proficiency: Familiarity with marketing automation tools (e. , HubSpot, Marketo), CRM systems (e. , Salesforce), and analytics platforms (e. , Google Analytics).

- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

- Attributes: Self-motivated and proactive with a strong sense of ownership.

- Creative problem-solver with a passion for innovation.

- Adaptable and resilient in a fast-paced, dynamic environment