Campaign Analyst

Must Have Skills:

• Excellent Communication skills

Good to have Skills:

• Skills of presentation

• Front end development

• Understanding of UI/UX and template designs.

• Knowledge of Major ESP s, email marketing, Litmus, anti-spam technologies .

• Good understanding of Digital/Email marketing

• Certification is a bonus

Key Responsibilities:

• w orking as part of large Information Technology (IT) teams partnering with clients/business groups to support complex Marketing campaign data environment.

• B uilding solutions for organization s marketing campaign with proper analysis; designing, development and administration.

• Working on Braze marketing platform or related platforms such as Adobe Campaign, Marketo, MailChimp, SFMC

• Develops HTML email/SMS/mobile push code that adheres to industry best practices and brand guidelines and closely matches the original creative design. Additional code-related responsibilities include:

• Performing quality checks

• Scripting for dynamic content, personalization, and segmentation

• Managing HTML content and related assets within clients email/SMS/mobile push platforms

• Displays critical thinking and solution-oriented skill sets to develop address technical requirements and solve technical problems that arise.

• Maintains basic knowledge of data as it relates to HTML code and personalization variables to develop and QA dynamic creative.

• Adheres to standard operating procedures and client checklists.

• Collaborates with other internal team to understand handle escalations, questions and problems that arise.

• Able to troubleshoot the various technical/functional issues related to Braze or related platform .

• Create, apply & assist team with marketing automation best practices & guidelines.

• Brings an innovation mindset to enhance overall design & performance.

• Effectively collaborates with the internal team to understand/improve the process.

• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.

• Good analytical skills, quick learner, team player.

• Act as a mentor for Junior Developers and offshore teams.

• Excellent communication skills and knowledge of Agile methodology