Product Manager - Digital Products & Platform

Job Purpose Job Context & Major Challenges Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Strategize & Plan Digital Campaigns To analyse lead appetite of existing sales & calling team accordingly plan & strategies digital campaign, prepare Budgets & Media plan every month with estimated CPL & CPA Goals
To have ongoing research on upcoming Digital Platforms & explore opportunities for planning campaigns on these platforms.
To evaluate & hire skilled agencies for executing Paid Campaigns, Creative Designing & creating Digital Assets, & maintain relationship
To search for Affiliate Partners, Companies
having Large Database to execute revenue sharing / Partnership deals
To obtain Budget approvals from Manager, Generate Purchase Order & Onboarding KRA2 Digital Campaign Execution & Management To execute digital campaigns as per approved plan & budgets via agencies
To ensure delivery of sufficient number of leads to utilize the Sales & Calling Team Capacity.
To get timely feedback on leads generated to assess the quality.
To have continuous monitoring, improving & maintaining quality of leads generated & tracking the conversions.
To have continuously look for & Implement upcoming digital strategies. KRA3 Monitor, Control & Optimize Campaigns To monitor & optimize the performance of all digital campaigns / agencies on the basis of lead quality, conversions & cost.
To analyze lead quality & Account opening Funnel, accordingly execute Re-Marketing Campaigns / Digital Follow ups to improve conversions & Reduce Call Center dependency of following up with prospects
To do frequent visits to call center to monitor their performance & timely evaluate their performance & quality also provide them training & guidance on sales pitch. KRA4 Improve the Performance of Digital Assets & Online eKYC Journey To optimize the performance of account opening journey process, continuous improvement in UX / UI of various digital assets
To compare & benchmark the best e-KYC processes with industry leaders.
To review MIS analysis for customer acquisition effectiveness, customer behavior analytics and utilize vast internal data to profile customer behavior and trends on the online channels
Qualifications:

Minimum Experience Level:
2-10 Years

Report to:
Deputy Chief Manager