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Business Development Executive
AdHook
posted 17d ago
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Key skills for the job
Job Description
- Lead Identification & Outreach:
- Use a range of tools and platforms (such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo) to identify prospective clients and understand their business needs.
- Conduct thorough market research to identify high-potential clients in sectors aligned with AdHook s service offerings.
- Client Requirement Analysis:
- Conduct needs analysis through client meetings and calls to understand their marketing pain points and provide tailored digital advertising solutions.
- Gather insights on emerging client requirements to inform new service offerings or campaign ideas.
- Sales Pipeline Management:
- Build and manage a consistent pipeline of potential clients, updating CRM systems like Salesforce, HubSpot, or Zoho with client details, deal stages, and expected revenue.
- Develop proposals, presentations, and tailored pitch decks to effectively communicate AdHook Media s value proposition.
- Strategic Planning & Collaboration:
- Collaborate with internal teams (creative, strategy, SEO, and social media) to create effective, results-driven campaign strategies that meet client objectives.
- Participate in brainstorming sessions to contribute innovative ideas and strategies that align with clients needs and AdHook s growth goals.
- Sales Presentations & Negotiation:
- Lead sales pitches and presentations, showcasing AdHook s digital solutions, campaign success stories, and performance metrics to build credibility and trust with clients.
- Negotiate contract terms and close deals with prospective clients, ensuring mutually beneficial terms.
- Account Management & Upselling:
- Manage and nurture relationships with clients post-acquisition, acting as their main point of contact and ensuring high client satisfaction.
- Identify upsell and cross-sell opportunities within existing accounts, leveraging AdHook s diverse service offerings.
- Reporting & Performance Tracking:
- Develop monthly performance and revenue reports, analyzing lead conversion metrics, client acquisition costs, and campaign ROI to inform strategy adjustments.
- Track performance of campaigns and provide clients with insights and recommendations for improvement.
- Experience in Digital Advertising:
- 4-5 years in a business development role specifically within a digital advertising agency, with a strong understanding of digital marketing services (e.g., SEM, SEO, SMM, online reputation management).
- Proficiency in Sales & Networking Tools:
- Experience using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and CRM platforms (such as HubSpot, Zoho, or Salesforce) for lead generation, sales tracking, and client communication.
- Sales & Negotiation Skills:
- Strong persuasive communication skills, with a proven record of meeting or exceeding sales targets.
- Ability to close deals and build lasting client relationships with a focus on solution-oriented selling.
- Market Insight & Analytical Skills:
- Strong ability to conduct market analysis, assess client needs, and propose data-driven digital advertising solutions.
- Comfortable interpreting and presenting campaign performance data, such as ROI, conversion rates, and other key metrics.
- Adaptability & Self-Motivation:
- Demonstrates a high level of initiative, adaptability, and resilience in a fast-paced environment
Employment Type: Full Time, Permanent
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