Lead - Digital Marketing - IT Services (4-8 yrs)
AcmeMinds
posted 1d ago
Key skills for the job
- AcmeMinds is a growing IT services company specializing in custom software development, product engineering, and technology consulting for domestic and international clients.
- As we expand, we are looking for a Digital Marketing Lead to help build our online presence, drive brand awareness, and generate inbound leads.
Role overview:
- We are seeking a Digital Marketing Lead to establish and execute AcmeMinds' marketing strategy.
- This role involves building our brand, optimizing our digital presence, and driving engagement across various platforms.
- You will be responsible for SEO, content marketing, LinkedIn growth, paid campaigns, and lead generation.
Key Responsibilities:
Brand Positioning & Strategy:
- Develop and execute a comprehensive digital marketing strategy aligned with AcmeMinds' growth goals.
- Position AcmeMinds as a thought leader in software development & IT services.
- Craft a compelling brand voice and messaging for different target audiences.
Social Media & Content Marketing:.
- Manage and grow AcmeMinds' presence on LinkedIn, Instagram, Facebook, and other platforms.
- Develop and execute a content calendar (blogs, case studies, social media posts).
- Ensure content aligns with SEO best practices and generates organic traffic.
SEO & Website Optimization:.
- Conduct SEO audits and optimize the AcmeMinds website for search engines.
- Implement keyword strategies to rank higher on Google and generate inbound leads.
- Optimize website structure, speed, and UX to improve conversions.
Lead Generation & Growth Marketing:.
- Run targeted LinkedIn Ads, Google Ads, and retargeting campaigns.
- Develop lead magnets such as whitepapers, reports, and case studies.
- Set up marketing automation for email outreach and lead nurturing.
Performance Tracking & Optimization:.
- Track key performance indicators (KPIs) such as traffic, engagement, and lead generation.
- Use Google Analytics, SEMrush, and LinkedIn Insights for performance analysis.
- Optimize campaigns based on data-driven insights.
Key Requirements:.
- Experience: 4-8 years in Digital Marketing, preferably in a B2B IT services or SaaS environment.
- Expertise: Strong knowledge of SEO, content marketing, social media, PPC, and lead generation.
- Tools: Experience with Google Analytics, SEMrush, Ahrefs, HubSpot, LinkedIn Ads, and WordPress.
- Creativity: Ability to create compelling marketing campaigns and content.
- Analytical Skills: Strong understanding of marketing metrics and data-driven decision-making.
- Self-Starter: Ability to work independently and take ownership of AcmeMinds' digital marketing efforts.
Functional Areas: Other
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