Marketing Specialist - Jewellery Industry (6-8 yrs)

GJC is a national trade federation established with the objective to address the industry, its functioning and its cause with a 360- approach to promote and progress its growth, while protecting the industry's interests. As a self-regulated trade body, GJC, since the last 18 years, has been serving as a bridge between the Government and the trade as well as undertaking various initiatives on behalf of and for the industry.

GJC represents the interests of over 3 lakh gem and jewellery businesses from across the country. GJC represents various industry segments such as Manufacturers, Retailers, Wholesalers, Allied, gold, silver, platinum, diamonds, Gem stones, machinery, etc. including the entire industry value chain from bullion to retail.

Key Responsibilities:

- Marketing Strategy: Develop and execute marketing strategies focused on the jewellery industry.

- Brand Management: Strengthen brand positioning and ensure consistency across all marketing channels.

- Digital Marketing: Manage online marketing efforts including SEO, social media, and digital advertising.

- Campaign Execution: Plan and execute product launches, promotions, and marketing campaigns.

- Market Research: Analyze market trends, competitor activities, and customer preferences to inform strategy.

- Team Leadership: Lead, mentor, and manage the marketing team.

- Budget Management: Allocate and monitor the marketing budget for maximum ROI.

- Sales Support: Align marketing initiatives with sales objectives to drive business growth.

Required Skills:

- 6-10 years of marketing experience, specifically within the Jewellery industry.

- Expertise in brand management, digital marketing, and campaign execution.

- Strong leadership, communication, and analytical skills.

- In-depth knowledge of jewellery industry trends and consumer behavior.