Digital Marketing

• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness
• Managing the redesign of the company website
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Consulting with clients to propose and confirm solutions
• In addition to this, the incumbent will need to have a reasonable understanding of other marketing channels including offline channels to ensure comprehensive approach to developing and executing marketing solutions

Requirements of the role

• Marketing/Business qualifications
• Experience managing PPC, SEO and Affiliate programmes, experience is required
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience in ecommerce, SEO, PPC, Email marketing, and social media
• Previous experience in a similar digital marketing role
• Previous experience in generalist marketing role
• Experience in dealing with clients understanding client requirements, developing solutions, getting approvals for solutions, reporting, etc.