Content Marketing Manager

• Social Media Management
• Take ownership of BabyMDs social media presence, ensuring consistent brand voice and engagement across platforms (FB, Instagram, Youtube, LinkedIn)
• Create monthly content calendars and share engaging posts, reel, live content independently and coordinate with external agencies to produce high-quality content.
• Drive audience engagement, monitor relevant metrics, and implement strategies to boost growth and interaction through multiple formats of posts including formats such as live sessions, webinars etc
• Create strong social media personas for founders and doctors to create influencing content across social media platforms.
• Oversee Online Reputation Management (ORM), ensuring prompt and professional responses to online inquiries and feedback.
• Stay updated on industry trends, conduct competitor analysis, and leverage insights to optimise social media strategies.
• Coordinate with agencies for influencer marketing

Content / Copywriting

• Craft compelling ad copy for static posts, carousels, and video scripts that enhance click-through rates (CTR) and conversion.
• Develop landing page content copy and collaborate on layouts to increase form fill percentages and overall lead generation.
• Write persuasive ad copy and messaging for offline marketing initiatives, ensuring a strong and consistent brand presence.
• Write and optimise SEO-driven blog content to improve BabyMD s online search visibility.
• Review and quality-check SEO blogs written by other contributors, ensuring alignment with SEO best practices and brand voice.

• 2-4 years of experience in content writing, content creation, social media management, digital marketing & SEO preferably within the healthcare industry.
• Strong understanding of SEO best practices and ability to write and verify