Senior Marketing Manager

Job Title: Senior Marketing Manager

Location: Delhi
Reports To: CEO
Department: Marketing
Employment Type: Full-time

About Biltech

Biltech Building Elements Limited, founded in 1993, is a leader in sustainable construction materials in India, specializing in Autoclaved Aerated Concrete (AAC) blocks and wall panels, along with dry-mix products and walling solutions. With a strong commitment to sustainability, Biltech utilizes fly-ash in AAC products to minimize environmental impact and collaborates with Bekaert to bring innovative masonry reinforcement to the Indian market. As pioneers in the green building movement, Biltech promotes efficient resource use and healthier living through eco-friendly materials.

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Role Summary

The Senior Marketing Manager will play a key role in elevating Biltech's market position and building relationships with end consumers. This role is pivotal for developing and executing strategic marketing plans that establish Biltech as a top brand in sustainable building materials.

Key Responsibilities

1. Build Marketing Capabilities

• Establish in-house or collaborate with external agencies to build a robust marketing function that drives Biltech's marketing activities.

2. Strategic Planning for Market Leadership

• Design and implement comprehensive marketing strategies to reinforce Biltech's industry leadership and set the brand apart from competitors.

3. Direct-to-Consumer (D2C) Initiatives

• Spearhead initiatives to directly engage end consumers, complementing traditional B2B marketing approaches and expanding the brands reach.

4. Market Research and Analysis

• Conduct in-depth market research to gain insights into consumer needs, market dynamics, and competitor strategies to inform Biltech's marketing approach.

5. Brand Positioning and Awareness

• Develop and reinforce a consistent brand identity that resonates with business clients and end consumers through impactful messaging and innovative campaigns.

6. Integrated Marketing Campaigns

• Plan, manage, and execute multi-channel marketing campaigns, leveraging digital, print, event marketing, and other mediums to maximize reach and engagement.

7. Cross-Functional Collaboration

• Partner with sales, product development, and other teams to align marketing efforts with business goals, ensuring a unified brand voice across all touchpoints.

8. Budget Management

• Prepare and oversee the marketing budget, allocating resources efficiently to maximize return on investment.

9. Performance Monitoring

• Set KPIs for all marketing initiatives, analyze performance, and adapt strategies based on data-driven insights to enhance campaign effectiveness.

10. Promote Leadership Trust

• Position the CEO as the face of Biltech, fostering an equation of trust and credibility among stakeholders to enhance brand reputation and leadership visibility.

Qualifications

• Bachelors degree in Marketing, Business, or a related field (Masters preferred).
• 7+ years of experience in marketing, preferably within the building materials, infrastructure, construction, or sustainability sectors.
• Proven track record in developing and implementing D2C and B2B marketing strategies.
• Strong understanding of market research, brand positioning, and campaign management.
• Excellent communication and collaboration skills, with a strategic mindset.
• Ability to manage budgets and analyze data to make informed marketing decisions.

Why Join Biltech?

At Biltech, You'll be part of a team that values innovation, sustainability, and excellence. Beyond offering job security, we are committed to fostering growth and development for our employees, with ample opportunities to advance within the organization. As we pioneer sustainable solutions in the construction industry, your expertise will contribute to a future where eco-friendly practices lead the way in every project.

Grow with us and shape tomorrow's skylines.