How to measure KPTs for social media ads?

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Key Performance Indicators (KPIs) for social media ads can be measured through metrics like click-through rate, conversion rate, engagement rate, and return on ad spend.

Track click-through rate (CTR) to measure the percentage of people who clicked on your ad after seeing it.
Monitor conversion rate to see how many people took the desired action after clicking on the ad.
Measure engagement rate to evaluate the level of interaction and interest generated by the ad.
Calculate return on ad spend (ROAS) to determine the revenue generated for every dollar spent on the ad.
Use tools like Google Analytics, Facebook Insights, and social media ad platforms to gather data for analysis.

How to measure KPTs for social media ads?

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