What is B2B and B2C ?

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B2B stands for Business to Business, where companies sell products/services to other companies. B2C stands for Business to Consumer, where companies sell products/services directly to consumers.

B2B involves transactions between businesses, such as a manufacturer selling products to a retailer.
B2C involves transactions between a business and individual consumers, such as a clothing store selling clothes to customers.
B2B typically involves larger order quantities and longer sales cycles compared to B2C.
B2C marketing often focuses on emotional appeals and impulse buying, while B2B marketing is more rational and based on business needs.
Examples of B2B companies include IBM, Cisco, and Salesforce. Examples of B2C companies include Amazon, Walmart, and Starbucks.

What is B2B and B2C ?

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