What is visual merchandising?

Question

Accepted Answer

Visual merchandising is the art of presenting products in a way that attracts and engages customers, enhancing their shopping experience.

It involves creating appealing displays and layouts in retail stores.
Visual merchandising aims to showcase products effectively and communicate the brand's message.
Techniques include using color, lighting, signage, and props to create a visually pleasing environment.
For example, arranging clothing by color or style, creating themed displays for holidays, or using mannequins to showcase outfits.
Visual merchandising also includes window displays, product placement, and store layout design.
It helps to increase sales, brand awareness, and customer satisfaction.

Accepted Answer

Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention.

What is visual merchandising?

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