What is the difference between no-follow and do-follow tag

Question

Accepted Answer

No-follow and do-follow tags are used in SEO to indicate whether a link should be followed or not by search engine crawlers.

Do-follow links allow search engine crawlers to follow the link and pass on link equity to the linked page.
No-follow links instruct search engine crawlers not to follow the link and not to pass on link equity to the linked page.
No-follow tags are commonly used for paid links, user-generated content, and links to untrusted sites.
Do-follow tags are used for editorial links and links to trusted sites.
No-follow links can still drive traffic to the linked page, but they do not contribute to the linked page's search engine rankings.

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